Baton Rouge, LA – December 7, 2021 – Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired Colossal Media, the leading operator of hand-painted walls and murals. Colossal currently operates 81 large-format, hand-painted wall displays in New […]
Other News
Collin Huber on what to ask when you buy or replace a digital billboard
Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics. Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]
Kristy Vivian Joins Intermx
Intermx, a leading location data and platform provider, announced today that Kristy Vivian will join its team as Business Development Director. Intermx is a dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their client profiles also include travel and […]
Sorel Taps Adgile for Relaunch
It has been a 500 years journey, but Jackie Summers and his high-powered marketing team, backed by spirits Industry influencer Fawn Weaver of Uncle Nearest Whisky fame, are pleased to announce the re-launch of Sorel. Sorel is a cool crisp liqueur based on the Caribbean hibiscus plant. Beautiful in color, […]
Firefly and RapportWW Execute OOH Campaign for Ghostbusters Afterlife
New York, NY; Los Angeles, CA – Halloween weekend of this year, spectators, pedestrians and audiences at popular hot spots in New York City and Los Angeles were treated to sightings of the Ecto-1, iconic car from the Ghostbusters, in an epic digital-out-of-home campaign on wheels from Firefly, RapportWW, and […]
Company of the Day: Daily Billboards
Company: Daily Billboards Markets: Florida Headquarters: 215 Osceola St Jacksonville, FL 32204 Phone: 904-281-0000 Daily Billboards operates a plant with thirty-two 14 by 48 billboard faces which can be changed every day in Jacksonville and two mobile billboards. The changeable billboards are not digital but 4 lines of text and 28 […]
US OOH Revenue Up 38% in 3Q 2021
WASHINGTON D.C. (December 7, 2021) – Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. […]
Rothfelder On The Sign Regulator’s Challenge
In addition to my representation of the sign industry in a variety of regulatory disputes and business transactions, my “night job” was as the former Mayor for 16 years and the current City Attorney for the last 10 of the City of Southside Place, a predominantly residential suburb of Houston, […]
Ashley Amoroso on Rebranding Coastal Outdoor
Coastal Outdoor just executed a fantastic website redesign and rebrand. Billboard Insider talked with Coastal’s Director of Strategic Planning Ashley Amoroso. What were some of the things you wished to accomplish with the web redesign? Our number one goal was to create an all-encompassing resource for our customers, ad agencies […]
What Do You Use as a Base For Commissions?
A Billboard Insider reader is currently looking to change the way they pay their salespeople. The reader asks “Do outdoor companies typically pay commission to salespeople on advertising rental which billed that month, advertising rental amounts that were collected that month, or on the contract total of all that […]