Other News

Broadsign and Sightcorp Team Up to Integrate Anonymous Facial Analysis

Montreal, Canada and Amsterdam, Netherlands – September 9, 2021 – Broadsign, developer of the leading digital-out-of-home (DOOH) marketing technology platform, and Dutch computer vision firm Sightcorp, today announced that Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control content management system (CMS) and Broadsign […]

Company of the Day: Billboards USA

Company: Billboards USA Headquarters: 6819 Del Mar Terrace, Naples, FL 34105 Market: Charlotte County, Florida Phone: 941.315.5000 Email: info@billboardsusa.net Billboards USA is a locally owned and operated outdoor company in Charlotte County, Florida. They own and operate 100 advertising faces within Charlotte County as well as DeSoto and Belle Glade. Their structures include a signature, […]

OAAA Names Mike Hershey EVP of Government Affairs

WASHINGTON, D.C. (September 9, 2021) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey […]

New Tradition Announces Long-Term Partnership with Bulletin Displays

New Tradition is excited to announce a long-term partnership with Bulletin Displays in Los Angeles, CA, to manage nine premium digital out-of-home advertising screens in South and East Los Angeles.  These units offer advertisers highway facings along the I-5, I-10, I-405 and 710 freeways. The addition of these nine digital […]

Mayor de Blasio Celebrates Digitial Signage Week

NEW YORK, September 9, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today that New York City has proclaimed the week starting October 11 which features the DPAA Video Everywhere Summit on October 12 as New […]

Reader Feedback on the Crust Pizza Ad

We received a thoughtful email in response to Monday’s Rate This Ad column on the Crust Pizza billboard: “Hi! This billboard is in my neck of the woods. I appreciate the “Rate This Ad” columns that come out periodically and was excited to see a billboard that I have seen […]

Company of the Day – 405 Lease Me

Company of the Day: 405 Lease Me Market:  Central Oklahoma Phone:  405-LEASEME 405 Lease Me operates a billboard plant with 165 faces spread throughout Central Oklahoma. Locations include the communities of Shawnee/McCloud, Chandler, Clinton, El-Reno, Midwest City, and Kingfisher.  The company is owned by Billboard 4U, LLC.   [wpforms id=”9787″] […]

Lamar Increases Dividend 33% to $1.00

Lamar announced a 33% dividend increase to $1.00 per share payable on September 30, 2021. Billboard Insider’s Take:  Yet another signal that Lamar has put Covid in the rear view mirror.  Lamar’s dividend is back to pre-Covid levels.  The payout equates to a 3.5% yield on the company’s common stock […]

Smile Doctors Partners with Melody Roberts for OOH Rebrand

Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]