Other News

Boston Omaha Corporation Announces Second Quarter 2021 Financial Results

Link Media parent, Boston Omaha Corporation provided updated financial results.  Here is a portion of the full press release. OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) announced its financial results for the second quarter ended June 30, 2021 in connection with filing its Quarterly Report on Form 10-Q […]

OOH United: Moving the Needle on Diversity

Studies have found that increasing the diversity in a company not only creates better and more effective teams but also increases innovation and creativity, ultimately leading to boosts in profitability. McKinsey’s Diversity Wins Study examined the business case for diversity programs and found that companies with higher diversity outperformed companies […]

Company of the Day: Burkett Outdoor Advertising

Company: Burkett Outdoor Advertising Markets:  Texas, New Mexico Address: PO Box 50372, Amarillo, TX. 79159 Email:   Randy@BurkettOutdoor.com Phone: 806-358-9226 Burkett Outdoor Advertising is a family owned limited partnership which operates a billboard plant in Texas and New Mexico.  Randy Burkett is the company’s Founder and President.  Randy’s son Beau runs […]

Rothfelder On Reagan vs Cedar Park And Standing

Billboard Insider has previously reported that the Supreme Court has agreed to hear the appeal of the City of Austin to Reagan National’s and Lamar Outdoor’s successful First Amendment challenge to the on-premise/off-premise distinction in the Austin Sign Code. More specifically, in Reagan and Lamar vs Austin, the United States […]

Privacy Q&A…What Does “Privacy” Mean for OOH Media Companies?

  Steve Richards is the President & Partner at Mile High Outdoor & Pacific Outdoor and Chair of the OAAA Legislative Committee Three states have enacted comprehensive privacy laws: California, Virginia, and now Colorado. Steve Richards of Mile High Outdoor + Pacific Outdoor wanted to know more about the impact of privacy laws on his […]

Hollywood Comes Back to Regency Billboards!

Hollywood loves a comeback story, especially its own. Regency Outdoor Advertising is steering the summer blockbuster back to the forefront of industry revenue again with their landmark billboards. The Entertainment Capital of the World is turning to the top-rated business to help spread word that movie theaters are back in […]

Real Estate OOH Creative: Bonkers or Bananas?

By Melody Roberts, Owner|Chief Creative Officer, Out of Home Creative. If you’re in the OOH industry, you’ve probably worked with a realtor or two or a hundred… I design at least two realtor advertisements a week, and they love advertising on street furniture and, of course, billboards. Realtors are great […]

Link Media Taps Conley to Manage Southeast US

Link Media Outdoor is pleased to announce that Brian Conley will be their newest General Manager for their Southeast markets starting this Monday. Brian has 23 years’ experience in outdoor with Lamar Advertising. Brian spent the last 8 years as GM of the Knoxville, TN market, and prior to that, […]

Company of the Day – Bedsole Outdoor Advertising

Company:  Bedsole Outdoor Advertising Headquarters:   Woodstock GA 30188 Markets:   Georgia and Alabama Phone: 404.317.4799 Email:   BedsoleOutdoor@comcast.net Bedsole Outdoor was established in 2006. The owner is Angi Bedsole. Current inventory is located in Dawsonville, Marietta & Birmingham. [wpforms id=”9787″] Paid Advertisement

Closing the Out of Home Advertising Sale

Closing a sale isn’t a magical recipe of words/phrases; it is a strategic conclusion to a specific process. Identify the decision-maker, ask good questions, design an intelligent solution,  use spec creative, include a service contract, display a concise summary page and the close should be natural. State in your proposal […]