NEW YORK CITY – August 24, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out of home (OOH) media, announced it was granted a key “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising […]
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White. The company has over 400 faces in Arizona, California, […]
Lots of parties have filed briefs in the Supreme Court’s review of the Austin v Reagan case. Austin wants the Supreme Court to throw out an Appeals Court ruling invalidating Austin’s sign code because it had one set of rules for on-premise digital signs and another set for off premise […]
In an interesting turn on our August 12th story on Landmark Infrastructure Partners LP’s (“LMRK”) efforts to identify a buyer for their assets, Seeking Alpha published that LMRK on Monday, following lengthy negotiations between the Conflicts Committee of the Board of Directors of Landmark Infrastructure Partners GP LLC and the […]
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
Company: Bench Billboard Company Markets: Ohio, Michigan, Indiana, Kentucky Headquarters: 6896 Murray Avenue, Cincinnati, Ohio. Phone: 800-541-7368 Bench Billboard Company operates a park and bus bench business with thousands of benches in Ohio, Michigan, Indiana and Kentucky. The company was started in 1959 and is family owned. Bruce Graumlich is […]
By Kevin Gephart Your renewal window starts now! How you execute your new OOH sale will competition-proof, and either secure or hinder, your renewal. Every client, in the back of their mind, wonders if the program will go off as planned. Build confidence by providing them a critical path which […]
By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very valuable […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant over 800 bulletin, digital billboard, poster and trivision faces in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes 14 digital […]
