IBO, and General Manger Chris Cowlbeck, were approached with a significant potential revenue opportunity that required a quick turnaround using the IBO Speedway. After a successful launch, Insider caught up with Chris to discuss the details from a crazy week. We understand that IBO just ran a new campaign that […]
Randy Burkett has 42 years experience in the out of home advertising business in addition to serving a term as a City Councilman in Amarillo, Texas. Today he shares his thoughts on site development. The toughest sign I’ve ever developed. The toughest one to build was in Albuquerque. It was […]
By Ken Klein, Executive Vice President of the Out of Home Advertising Association of America Visiting in-laws in heartland Ohio showcased an important reminder about media trends: political messaging is 24/7 even in non-election years. Incumbent Governor Mike DeWine won’t be on the Ohio ballot for reelection until next year, but his be-speckled […]
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company operates a billboard plant with 46 faces in Montana The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital […]
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Today he talks about the benefits of selling a competitor’s billboard. One of the most important things we can do to increase the credibility of outdoor is sell a billboard […]
JD Supra published an article titled Outdoor Advertising: How Billboard Landlords Can Protect Their Property and Their Profits. The author counsels landlords on what to ask for in a billboard lease. Here are five things the author recommends together with Billboard Insider’s response. “A ground lease is the preferred means […]
Company: BB Outdoor Advertising Headquarters: 3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: danny@bboutdoor.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant in Garland, Rockwall, Greenville and Dallas. Insider caught up with Danny Faulkner, President of BB Outdoor Advertising. So where did […]
US Out of Home revenues grew by a healthy 38% during the second quarter ended June 2021. See today’s OAAA post. Roadside billboard revenues began to recover 9 months ago. The healthy improvements in the second quarter of 2021 suggests that transit and place based revenues are coming back as […]
Courtesy of the OAAA The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one […]
By Jamie Thrasher, Lucit Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. It’s been fantastic working with these […]
