Other News

US OOH Revenue Up 38% in 3Q 2021

WASHINGTON D.C. (December 7, 2021) – Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. […]

Rothfelder On The Sign Regulator’s Challenge

In addition to my representation of the sign industry in a variety of regulatory disputes and business transactions, my “night job” was as the former Mayor for 16 years and the current City Attorney for the last 10 of the City of Southside Place, a predominantly residential suburb of Houston, […]

Ashley Amoroso on Rebranding Coastal Outdoor

Coastal Outdoor just executed a fantastic website redesign and rebrand.  Billboard Insider talked with Coastal’s Director of Strategic Planning Ashley Amoroso. What were some of the things you wished to accomplish with the web redesign? Our number one goal was to create an all-encompassing resource for our customers, ad agencies […]

What Do You Use as a Base For Commissions?

  A Billboard Insider reader is currently looking to change the way they pay their salespeople. The reader asks “Do outdoor companies typically pay commission to salespeople on advertising rental which billed that month, advertising rental amounts that were collected that month, or on the contract total of all that […]

Company of the Day – CRG Advertising

Company: CRG Advertising, LLC Market: Connecticut Phone: 860-961-4818 Email: cghione@crgadvertising.com CRG Advertising operates 4 digital faces and 7 static faces in Connecticut.  The signs range in size from 10.5 by 22 to 14 by 60.   The firm was founded in April 2009 by Charlie Ghione after stints as an […]

8 Tools to Help You Sell Out of Home

Where can you find resources to help you sell out of home?    Here are 8 tools to assist you in selling out of home. Visit the Sales Page of Billboard Insider.  Lots of articles on how to sell out of home.  And watch this space for further developments because […]

Remembering Bob Dole

  America remembers Senator Bob Dole as a plain-spoken war hero from Kansas who was respected at home and abroad.  Dole, 98, died in his sleep on Sunday, December 5, 2021, announced the Elizabeth Dole Foundation. The billboard industry remembers — literally —a “thumbs up” from Dole. In June of […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Adams Outdoor Hires Jones and Martini

Adams Outdoor of Eastern Pennsylvania is proud to announce two new  hires to its team: Sean Jones – Account Executive Sean brings over 4.5 years of experience in the OOH industry previously working with Clear Channel Airports. A graduate of Parkland High School and Kutztown University, he is a big […]

Company of the Day: Cuerden Signs

Company:  Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR  72032-0187 Phone: 501-329-6317 Email: cuerden@swbell.net Cuerden Sign Company was founded in 1920 by Henry Cuerden.  The firm originally painted signs.  Over time it entered the neon sign and billboard business.   The firm is owned and operated by the Burton family.  Jasper […]