Other News

Company of the Day – Timmons Outdoor

Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE. providing coverage in Sussex County Delaware. Established in 1978, Bonard “Bake” Timmons, Jr began his company by constructing and […]

Kevin’s Gephart’s 6 Ways to be Relevant When Selling Out of Home

I’ve written before about the importance of relevance in selling out of home.  Several reps have asked me “how can I be relevant?”.   Here are 6 ways to be relevant when selling out of home. Get in your prospect’s customer stream. Sign up for the customer’s website notices, get their […]

Eric Kubischta on Billboards Versus Google and Facebook Ads

Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event.  Here’s a selection of his comments. On how billboards can compete with Google and Facebook In the billboard industry there’s been a lot of work in how we create attribution…At the end of […]

Cowlbeck And Rothfelder On Legal Services Discount Program For IBOUSA Members

Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, […]

Insights To Build Sales Success, An OAAA Sales Tip

After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. To assist sales teams with prospecting […]

Daily Billboard Blog’s 3 of a Kind – Streaming Wars

Today the Daily Billboard Blog thought we’d shine a spotlight on the ongoing ‘Streaming Wars’ in the entertainment industry, especially in light of the recent rebranding and relaunch of CBS All Access as Paramount+, and how these new streaming services have launched their platforms with outdoor advertising around Los Angeles. […]

Company of the Day: TransAd Outdoor

Company:  Trans Ad Market: Puerto Rico Address: San Juan, Puerto Rico Email: transadpuertorico@gmail.com Phone:  787-766-2610 Trans Ad has operated a transit and airport advertising plant in Puerto Rico for 33 years.  The company has exclusive ad rights to the Metropolitan Bus Authority fleet. [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds March 13, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Claude Dicks and Sean Reilly on Easements

Some advice from Allison Outdoor’s Claude Dicks and Lamar Advertising’s Sean Reilly on Easements taken from In Their Words – Out of Home Executives Talk About Out of Home. Claude Dicks, Allison Outdoor My grandfather always said you can’t control sales, but you can control expenses…Our goal is to not […]

JCDecaux Revenue Down 34% in 4Q 2020

JCDecaux’s revenues are slowly recovering from Covid but don’t expect to see a full recovery until the last half of 2021.  Here are the results from the JCDecaux 2020 earnings release and JCDecaux 2020 earnings presentation.  Billboard Insider translated euros to dollars using a 1 euro to 1.2 dollar exchange […]