Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Other News
Verde Outdoor Media Acquires Sizable Midwestern Operator Avery Outdoor
Avery Outdoor, a division of Avery Brothers, LLC, sold its third-generation outdoor advertising company based in Sioux City, IA to Verde Outdoor Media. As part of the transaction, Verde Outdoor Media retains all of Avery Outdoor’s employees. Avery Brothers Sign Company, known for its sign fabrication services, was not part […]
New ECP Campaign Will Make You Sweat
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of […]
Raydiant Acquires AI Tool for Digital Out of Home
AMSTERDAM – January 13, 2022 – San Francisco-based Raydiant, a leading in-location experience management platform, today announced it has acquired Sightcorp, a spinoff company from the University of Amsterdam that provides state-of-the-art, proprietary AI-powered audience intelligence for digital signage, digital out-of-home (DOOH) media, and in-store analytics. Raydiant and Sightcorp will […]
Company of the Day: Elevation Outdoor
Company: Elevation Outdoor Advertising of Tennessee Market: East Tennessee Headquarters: 5201 Kingston Pike, Suite 6, #138, Knoxville, TN 37919 Phone: 865-748-2427 Elevation Outdoor Advertising, LLC, based in Knoxville, Tennessee was founded in 2002. Elevation Outdoor does business in a 14 county area of East Tennessee and has over 270 bulletin displays, most measuring 14’ […]
Formetco Partners with SignBird to Offer State of the Art Marketing Resource
January 12, 2022 Duluth, GA – Formetco, an innovative out of home advertising manufacturer for half a century is transforming the industry once again by partnering with SignBird to provide brand new state-of-the-art marketing resources to every billboard customer. SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, […]
Jim Matalone on the Missouri Neon Sale to Link Media
Jim Matalone went into out of home consulting and brokerage after selling Ashby St Outdoor in 2019. Billboard Insider talked with Jim this week about his consulting and out of home brokerage activities. Mad Dog Consulting After I sold my company, I tried to think about what to do next. […]
Quotient Study – Consumers Favor Discounts Over Dollars
SALT LAKE CITY, UT – January 12, 2022– Quotient (NYSE: QUOT), the leading digital media and promotions technology company has released its 2022 Promotions Report that details its most important variables of high-performing promotions learned from the study and provides insights and recommendations to help brands and advertisers effectively plan […]
Company of the Day – Eastern Outdoor
Company: Eastern Outdoor Markets: Maryland, Washington, DC. Headquarters: 7115 Rockridge Road, Baltimore, MD 21207 Phone: 410-464-4440 Email: info@easternoutdoor.net Eastern Outdoor is an independently owned outdoor advertising company which specializes in high profile bulletins within the Baltimore and Washington DC markets. Eastern Outdoor specializes in expressway bulletins including those adjacent I-83, […]
Two Billboard Company Misconceptions About Landlords
Last week out of home site development expert Andy Goodman discussed 4 misconceptions landowners have about out of home companies. Today he talks about two misconceptions out of home companies have about landlords. What misconceptions do out of home companies have about landlords? That if you give them too much […]