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Company of the Day – Arrow Signs & Lighting

Company: Arrow Signs & Outdoor Advertising Headquarters:  4545 N. Alby St., Godfrey, IL 62035  Markets:  St. Louis, Missouri Phone: 618.466.0818 Email:   info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981.  Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]

What Are We Really Selling?

These thoughts are adapted from a breakthrough book “A Technique for Producing Ideas” by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based in some very deep, proven psychology.  It is as specific as the production of […]

Rate This Ad By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Arizona Billboard Company

Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ  85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Arizona.  The company’s principal markets are: Phoenix Tuscon Nogales Wilcox Green Valley Yuma The company has been in business for over 30 […]

Billboard Insider Classifieds July 24, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Andy Goodman Answers Lease Questions

Out of Home development expert Andy Goodman answers your leasing questions. What do you think of first rights of refusal? In my Lease I have a clause that states I have the first right of refusal to purchase the property. Most property owners are interested in taking the property out […]

Los Angeles Sidewalk and Transit Amenities Program Enters Final Stage

Los Angeles Mayor Eric Garcetti and Jennifer Pope McDowell, Director of Capital Infrastructure, Mayor’s Office of City Services view a shelter design with OUTFRONT/JC Decaux’s Francois Nion   Los Angeles-The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage with multiple […]

3 Findings of Ubimo Survey on Consumer Behavior During Covid

Ubimo surveyed 1000 people in the US to assess changing shopping behavior during covid. Key Findings: Retailer loyalty has strengthened among millennial and Gen Z in-store shoppers In-store shopping gets a revamp: consumers go quickly and with a plan Relevant and timely messaging remains key for consumers Retailer loyalty has […]

Samsung and SoFi Stadium Change the Entertainment Game

  Creating a live events destination for the 21st century Samsung Electronics America partnered with SoFi Stadium and Hollywood Park to create a global sports and entertainment destination in the heart of Los Angeles. The Infinity Screen by Samsung is a revolutionary feat of engineering that hangs 122 feet above the […]

Company of the Day: AR James Media

Company: AR James Media Markets:  New Jersey, New York Address:  1000 Woodbridge Center Drive, Suite 212, Woodbridge, New Jersey  07905 Email: info@arjamesmedia.com Phone:  848-999-2185 AR James Media operates bus shelter advertising, jr posters, bulletins and parking garage advertising in New York and New Jersey.  The firm is owned by Jim and Ariana […]