Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day: Heads Up Media
Company: Heads Up Media Markets: Texas Address: Sherman, Texas Email: tony@headupmedia.net Phone: 903-647-0964 Heads Up Media operates a billboard plant with 6 digital faces in the Sherman/Denison area in Texas. The company was formed in 2012. Tony Thomason is the company’s founder and owner. To receive […]
Billboard Insider Classifieds December 6, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
MRC Publishes Final Out-of-Home Measurement Standards
Insider’s Note: We admit we were wrong on our timing. Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 […]
Blip Acquires Signdash to Support Independent Operators
Blip, the leading self-serve platform for independent out-of-home media owners, announced today that it has acquired Sign Dash, a software platform built to simplify billboard operations. The move strengthens Blip’s long-term strategy to support media owners at every stage of their growth by offering practical tools that make daily work […]
Daktronics Announces New CEO
BROOKINGS, S.D., Dec. 03, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February […]
Why you want the long game—for better gains
Or how your billboard campaign should remain significantly consistent. If you want significant return. From Todd and Richard at Up To Something You’ll get tired of your ad long before your audience does. It happens all the time. A few weeks—or a few months—after launch, clients start to assume the […]
A Use for Old Billboard Vinyls
Repurposed Materials is a Westminster Colorado recycling company which is interested in your used billboard vinyls. Billboard Insider talked with Damon Carson, the company’s President to learn more. In what parts of the country can you take vinyls? We have six warehouses across America, so we’re interested in billboard vinyls […]
David Sailer Talks Digitals and M&A
Here are excerpts from comments by Clear Channel Outdoor EVP/CFO David Sailer at this week’s Bank of America leveraged finance conference, sponsored and analyzed by Signvalue. Sailer says the 2026 market looks robust Moving into 2026…the ad sales market…is more robust than it was last year…your larger, your premium assets […]
Lamar Buys KS Billboards
December 3, 2025 KS Billboards announces the divestiture of its out-of-home assets in Wichita, Kansas to Lamar Advertising Company. KS Billboards is a Kansas-based company headed by Kacie Edwards. Lamar, based in Louisiana, is a leading operator of billboard, interstate logo, transit and airport advertising displays in the United States […]
























