Billboard Insider received a comment on Andy Goodman’s December 23, 2025 article entitled Not All Billboard Locations Are Created Equal, namely: Had a question on this comment in Andy’s article—How is this possible? Meaning, how can a city entity opt to give exclusive rights to one company without other companies […]
There’s a rule of thumb in the out of home industry that billboard occupancy (sold out of home faces divided by total out of home faces) should be at least 80%. If your occupancy rate is above 90% you may be leaving money on the table by pricing your […]
If you have driven on I-35 near Waco, Texas, chances are you have noticed this sign as it is hard to miss. We rated this board in 2020. Video update below: To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
The US public out of home companies outperformed the market during the fourth quarter of 2025. Here’s an analysis of US Public out of home advertising stock performance, sponsored and analyzed by SignValue. Clear Channel Outdoor was up 40% due to strong performance by the company’s airport unit and news […]
Alerus Financial (formerly Metro Phoenix Bank) is no longer making new out of home advertising loans. Alerus considered a sale of the $55 million loan portfolio but Billboard Insider hears it now plans to make no new loans and let the portfolio run off. What does this mean for […]
An independent out of home exec weighs in on the cost of impressions data…. I read your article on Geopath and the comments from out of home companies. I agree 100% with the midwest exec. In fact, I had that very situation happen to me a couple months back. I […]
Billboard Insider asked Geopath interim CEO Rob Peterson if he wanted to comment on Geopath’s financial woes and he wrote the following response which we are reprinting in its entirety… Dave, (cc: Ali Broback – Geopath Board Chair) Thanks very much for the opportunity to respond to your article, Geopath’s Financial […]
