The US public out of home companies outperformed the market during the fourth quarter of 2025. Here’s an analysis of US Public out of home advertising stock performance, sponsored and analyzed by SignValue. Clear Channel Outdoor was up 40% due to strong performance by the company’s airport unit and news […]
Alerus Financial (formerly Metro Phoenix Bank) is no longer making new out of home advertising loans. Alerus considered a sale of the $55 million loan portfolio but Billboard Insider hears it now plans to make no new loans and let the portfolio run off. What does this mean for […]
An independent out of home exec weighs in on the cost of impressions data…. I read your article on Geopath and the comments from out of home companies. I agree 100% with the midwest exec. In fact, I had that very situation happen to me a couple months back. I […]
Billboard Insider asked Geopath interim CEO Rob Peterson if he wanted to comment on Geopath’s financial woes and he wrote the following response which we are reprinting in its entirety… Dave, (cc: Ali Broback – Geopath Board Chair) Thanks very much for the opportunity to respond to your article, Geopath’s Financial […]
CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the former billboard assets of ZMC Hotels, based in Duluth, Minnesota. The purchase includes 10 static (traditional) bulletins along the Hwy 53 corridor in Superior Wisconsin and along the […]
My wife Julie calls me a Billboard Nerd (I confess I am), but even though she is not “in the business”, she has been around long enough to know what interests me. She was driving up to a corner in north Spokane, and noticed this sign, partially blocked by a […]
One of my favorite articles I write toward the end of each year (or when I’ve been unduly procrastinating around the first of the new year) for Billboard Insider is to recount the various news, developments, cases, and statutes involving billboard law from around the Country during the year. And, […]
Some thoughtful comments on yesterday’s article on Geopath’s financial woes. An eastern out of home exec thinks a single accurate MRC-accredited measurement standard makes sense. We do subscribe to GeoPath. We don’t like it and have looked into Per View but the numbers did not make a lot of sense […]
ENTRIES CLOSE WEDNESDAY We hope your holiday was festive! You can celebrate again after you’ve submitted your entries for the Indie Impact Awards. The competition is going to be intense! Make sure you throw your hat in the ring for the only creative awards for independent billboard operators. The deadline […]
