Other News

SignValue’s Lamar at a Glance – June 2025

SignValue has prepared the following analysis of Lamar Advertising’s  2Q 2025 financials.   If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

Creating a Culture That Converts Customers into Lifelong Partners

By Britt McConnell, Digital Sales Director, Formetco In the fast-moving world of Out of Home (OOH), product innovation matters—but long-term success is built on something deeper: trust, relationships, and a team that shows up when it counts. At Formetco, we’ve spent decades earning that trust. It’s why many of our […]

OAAA announces FOARE 2025-2026 recipients.

The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2025-2026 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as […]

Company of the Day – Covenant Media of South Carolina

Company: Covenant Media of South Carolina Markets: South Carolina Headquarters: 7455 Eastview Dr, Irmo, SC 29063 Phone: 803-312-9992 Covenant Media of South Carolina operates 490 billboard locations all in South Carolina. Jonathan Paul is the Sales Manager.     To receive a free morning newsletter with each day’s Billboard insider […]

Jason Duff on Developing Signs

Billboard Insider is running a series of interviews with Comstor Outdoor CEO Jason Duff.  Last week Jason talked about getting started in out of home.  Today he talks about what it takes to develop signs. Tell us about the first sign you built.   The first sign was in the community […]

70% of Billboard Insider Readers Use AI to Design Billboard Ads

Last week we polled Billboard Insider readers about AI and out of home ad design.  70% of Billboard Insider readers said they use AI to generate content which they use in out of home ads.  Here are the poll results. If you are in the 30% of our readers who […]

OUTFRONT Partners with Bay Area Host Committee to Unlock Brand Experiences for Super Bowl LX and World Cup in 2026

Exclusive Partnership Brings Unmatched Brand Visibility to the World’s Biggest Events NEW YORK, Aug. 21, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has partnered with the Bay Area Host Committee (BAHC) to turn Super Bowl LX and the World Cup into unparalleled marketing opportunities for brands, leveraging access to large-scale and impactful out of home […]

Company of the Day: Cooper Outdoor

Company: Cooper Outdoor  Markets: Texas, Southern Coast, Southeast of San Antonio. Headquarters:  115 Waco, Corpus Christi, Texas, 78401 Phone:  361-882-3088 Email: coopersales@cooperoutdoor.com Cooper Outdoor is a locally owned and operated family business which was founded in 1981.  The company has over 400 billboard locations in the following Texas counties: Aransas Bee Jim Wells Kendall Kleberg […]

Billboard Insider Classifieds August 23, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Formetco’s Safety Director Jim Poage Announces Retirement

Rumors have been circulating lately about Jim Poage’s retirement from the industry. Billboard Insider decided to reach out to Jim to find out more about his retirement plans. So Jim, you’ve had quite the career in the outdoor advertising industry. Yes, starting with Eller Media in 1998 and now finishing […]