Some thoughtful comments on yesterday’s article on Geopath’s financial woes. An eastern out of home exec thinks a single accurate MRC-accredited measurement standard makes sense. We do subscribe to GeoPath. We don’t like it and have looked into Per View but the numbers did not make a lot of sense […]
ENTRIES CLOSE WEDNESDAY We hope your holiday was festive! You can celebrate again after you’ve submitted your entries for the Indie Impact Awards. The competition is going to be intense! Make sure you throw your hat in the ring for the only creative awards for independent billboard operators. The deadline […]
Geopath (the non-profit which provides measurement services to the US out of home industry) released 2024 financials and the numbers aren’t pretty. Here’s a summary. Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising talks about how corporate landlords differ from individual landlords and what sort of lease terms you should seek. When it comes to securing billboard leases, not all landlords are created equal. One of the most significant distinctions […]
Daktronics, the leading U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, today announced the acquisition of the intellectual property (IP), equipment assets and technical expertise from X Display Company Technology Limited (XDC), a recognized leader in mass-transfer processes and MicroLED (Micro Light-Emitting Diode) […]
With the financial support of the National Wine Agency and organized by “Colangelo & Partners”, an American marketing company contracted by the agency, as part of the Georgian wine marketing campaign in the USA, advertising “light box” banners were placed at 18 bus stops in Manhattan, New York City. The […]
Know your opponent. Here are Scenic America’s financials for the last four fiscal years ended March 31, 2022, 2023, 2024 and 2025. Revenues increased 4% to $2.1 million during fiscal 2025 (12 monthed ended March 31, 2025). Expenses increased 4% to $1.4 million during fiscal 2025. Scenic generated a funds […]
by Nick Coston I wanted my final piece for Billboard Insider in 2025 to be a gas, something hilariously funny. You know, like a pie in the face funny. Something that ends the year on a high note with media owners laughing and whopping it up at New Year’s and […]
Mansfield, Ohio — Lind Media is pleased to announce the promotion of Kerrie Bohach to Vice President of Administration, recognizing her exceptional leadership, operational expertise, and lasting contributions to the company’s growth and stability. In her new role, Bohach will oversee Administration, Production, Human Resources, Marketing, and Real Estate. While […]
Company: Highway Displays Outdoor Market: New York, Connecticut, New Jersey Headquarters: 799 Violet Avenue, Hyde Park, NY. 12538 Phone: 845-452-2121 Email: michael@highwaydisplays.com Highway Outdoor has over 370 face static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has […]
