Other News

JCDecaux Unveils Global Programmatic Out of Home Buying

Paris, February 2nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution. Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this powerful offer to […]

Ocean Outdoor Adds Manchester Arndale Centre

Ocean Outdoor has been awarded the sales and marketing contract to manage all existing Out of Home (OOH) advertising formats on behalf of Manchester Arndale, the UK’s biggest inner city retail centre. Ocean plans to revamp the centre with new screen formats and the latest DOOH technology. The long term […]

Company of the Day – Jones Outdoor

Company: Jones Outdoor Market:   Wisconsin.  Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone:  (800) 536-7446 Email: crutchik@jonessign.com  Jones Outdoor is a division of Jones Sign Company which was founded in 1910.  The Company has over 400 billboard faces and bulletin properties in Wisconsin, including 19 digitals. They have concentrated coverage […]

What Will $8 Million Buy You?

by Nick Coston This coming February 8th is the “Big Game”. Seattle Seahawks vs. New England Patriots, from San Francisco. Kickoff at 6:30pm EST. In 1981, when I watched the big game in a girlfriend’s basement on Chicago’s Far South Side, it was her dad’s man cave, the big game […]

Seeing the Economy Clearly: Christopher Thornberg Takes the IBO Stage

  Sponsored by Drachman M&A Co. Understanding where the economy is headed isn’t an academic exercise for independent billboard operators. It’s a business necessity. Advertiser confidence. Media budgets. Real estate values. Infrastructure investment. Traffic demand. The economic backdrop shapes the decisions you make and the risks you take every day. […]

Company of the Day: Jackrabbit Outdoor

Company: Jackrabbit Outdoor Markets: Arkansas Email: info@jackrabbitoutdoor.com Phone: 501-868-2919 Jackrabbit Outdoor operates a billboard plant with 38 static faces and 1 digital billboard face in western Arkansas.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter […]

Billboard Insider Classifieds January 31, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

The Vendors You Need to Thrive in Out of Home

One of Billboard Insider’s 5 tips for starting an out of home company is to assemble a team of proven vendors.  To thrive in the out of home business you’ll need to add these vendors to your team. Accounting & management tools. Accounting software (QuickBooks or Wave) allows your to […]

Readers Say a Digital Takes 6 Mos or More to Rent Up and 70% is Full Occupancy

Here are the results of Billboard Insider’s reader poll on digital billboard lease up and occupancy.  A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable […]

Ipsos Strengthens Audience Measurement Expertise with Seventh Decimal Acquisition

Paris, 27 January 2026 – announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement. Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale. Leveraging proprietary, state-of-the-art […]