Other News

Company of the Day – Clark Signs

Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in the Pacific Northwest Phone: 503-543-5242 Email: dave@clarksigns.com Clark Signs was founded in Oregon by Dale Clark in 1969. Their services include sign design, fabrication, installation and service.  Clark Signs owns and operates billboards in a three state area of the […]

Keep Quiet and Move Fast

There was a time recently when others knowing my plans and not moving quickly enough cost me. I found three contiguous pieces of property for sale, all legal for a billboard—a small island of county land in a sea of city jurisdiction. All three were listed with the same agent […]

When is an Ordinance Not an Ordinance

In Fort Collins, Colorado, Colorado State University is moving forward with erecting electronic billboards around its campus. Fort Collins has a longstanding ordinance that prohibits such signage from being in the community as a way of trying to keep the city both visually appealing and uniform throughout. However, Colorado State […]

Readers Split on Impact of Traffic Circles on Out of Home

Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles.  Our readers are split as to the impact of traffic circles on a billboard’s sales.  Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Billboard Insider Classifieds August 2, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Make Sure Your Billboard Lease Allows Data Collection Devices

Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to put a data collection device on a billboard if your lease allows you to add “other appurtenances and ancillary equipment” on the billboard.  California out of home attorney Richard Hamlin writes that a court may not […]

Traffic Circles – Good or Bad?

More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents.  We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]

OAAA 2025 Media Plan Awards Call for Entries Open

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Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Minnesota Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates  38 billboard faces in Minnesota, including 1 digital face.  The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson.  In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]