Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Other News
In Their Words – OOH Executives Talk About OOH
This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]
LA Proposes New Penalties for illegal Signs
Editors note. Our article about the Los Angeles Sign Ordinance included a picture of signs along Hollywood Blvd. We apologize to anyone who read the article as suggesting that any of the signs in the picture is an illegal sign. That wasn’t our intent. We have removed the picture from […]
Marketing All Stars speaking at OAAA 2025
As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce a distinguished lineup of top brand marketers and leaders who will showcase how OOH is reshaping the marketing landscape. This year’s conference will focus on “The Power of Presence” and […]
Your Next Billboard Deal is Waiting at IBO 2025… Will You Be There?
Your Next Big Deal Could Start at the 2025 Spring IBO Conference Independent Operators, Let’s Talk Business! If you’re not at the 2025 Spring IBO Conference, you could be missing out on your next big deal, partnership, or revenue stream. 📅 April 8-11, 2025 | Salt Lake City, UT IBO […]
Company of the Day: Ward Sign Company
Company: Ward Sign Company Markets: Texas Address: 107 E US Highway 84, Fairfield, TX. 75840 Email: wardsigncompany@gmail.com Phone: 903-389-5249 Ward Sign Company has a sign, billboard and banner business in Fairfield, Texas. Garrett Ward is the firm’s manager. To receive a free morning newsletter with each day’s Billboard […]
What to do when you get a condemnation letter
Out of home appraiser Paul Wright estimates that there are 200-400 billboard condemnations in the US each year. If you are in business long enough, your out of home company will receive a letter from a state transportation authority notifying you that they are condemning the land on which your […]
DOmedia is Growing
DOmedia, the largest out-of-home (OOH) media planning and buying platform, experienced unprecedented growth in 2024. With $10 billion in planned media and over $2 billion in contracted deals—marking a 100% year-over-year increase—the company is setting new benchmarks for OOH automation and transparency. This momentum underscores a seismic industry shift toward […]
Company of the Day – Verde Outdoor
Company: Verde Outdoor Headquarters: 1720 W. Rio Salado Parkway, Tempe, AZ 85281 Markets: Delaware Georgia Iowa Minnesota Nebraska New Jersey New York Pennsylvania South Carolina South Dakota Email: info@verdeoutdoor.com Verde Outdoor was was founded in 2021 with a simple mission to be more than just an out-of-home advertising company. The Company […]
Don’t let the best become the enemy of the good…
Billboard Insider recently watched a November 19, 2024 Lexington County Zoning Appeals board meeting in which Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. It’s a complicated case which begins at 20:54 of the recording but what caught […]