Billboard Insider’s readers do a good job keeping occupancy high. The billboard industry has a rule of thumb which says that occupancy (sold billboard faces/total billboard faces) should be 80%. 6 out of 10 Billboard readers have an occupancy rate in excess of the industry rule of thumb. Here […]
Insider wanted to share how Outdoorlink reviewed their 2025 successes with five images. Congrats on a terrific year. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid […]
DEADLINE EXTENDED But not for very long. We’ll keep the entry form open until 11:59pm ET on Wednesday, January 7th. We’ve had a ton of amazing entries, so competition is fierce. But don’t let that stop you from entering. ENTER NOW Hold up. What is this? The Indie Impact Awards […]
Company: Hughes Outdoor Media Headquarters: 1495 Manakin Road, Manakin-Sabot, VA 23103 Markets: Virginia & North Carolina Phone: 804.784.0501 Email: steve@hughesoutdoor.com Hughes Outdoor Media was formed in 2002 by Steve Hughes. The company currently owns and operates over 100 outdoor displays, including digital, static and posters, in Virginia and North Carolina. Mr. Hughes grew […]
Billboard Insider received a comment on Andy Goodman’s December 23, 2025 article entitled Not All Billboard Locations Are Created Equal, namely: Had a question on this comment in Andy’s article—How is this possible? Meaning, how can a city entity opt to give exclusive rights to one company without other companies […]
There’s a rule of thumb in the out of home industry that billboard occupancy (sold out of home faces divided by total out of home faces) should be at least 80%. If your occupancy rate is above 90% you may be leaving money on the table by pricing your […]
If you have driven on I-35 near Waco, Texas, chances are you have noticed this sign as it is hard to miss. We rated this board in 2020. Video update below: To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
The US public out of home companies outperformed the market during the fourth quarter of 2025. Here’s an analysis of US Public out of home advertising stock performance, sponsored and analyzed by SignValue. Clear Channel Outdoor was up 40% due to strong performance by the company’s airport unit and news […]
