Other News

Billboard Insider Classifieds May 31, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Tom Giesken on Knowing When to Litigate

Billboard Insider is running a series featuring Tom Giesken who just retired after a 35 year career in out of home (including 25 years running his own company). Last week Tom talked about static billboards and digital billboards. Today he talks about a time he had to litigate to protect […]

Hovis OOH Ad Gets Emotional Response

29th May 2025: Hovis’s new OOH-inspired ‘Strength Baked In’ ad has scored exceptionally across all three of System1’s metrics, including an 5.6 Star Rating driven by effective use of distinctive brand assets and nostalgia.  Seamlessly blending heritage and modernity, the ad showcases Hovis’s distinctive brand assets and enduring British identity, sparking positive emotion […]

Company of the Day: Astral/Bell Media

Company: Astral, a division of Bell Media Markets: Canada Address: 299 Queen St West, Toronto, ON  M5V 2Z5, CA Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 45,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, […]

Hamlin|Cody on Tax Foreclosures and Easements

Richard Hamlin and Marnie Cody of the Hamlin|Cody Law Firm gave Billboard Insider excellent feedback on Easements provide more protection than leases against tax foreclosure. California attorney Marnie Cody gives a summary analysis… California law is even more explicit than Michigan. Under CA Revenue and Taxation Code §3712(d) the tax […]

DOmedia Introduces New Free Out of Home Media Buying Tool

DOmedia, the largest platform for planning and buying out-of-home (OOH) media, announced today that its search, RFP, and contract tools are now available free of charge to new agencies and advertisers to buy media through the platform. DOmedia Lite will allow users to operate powerful tools, previously reserved for paid […]

Company of the Day – BB Outdoor

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: (972) 475-6996 Email: danny@bboutdoor.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant  in Garland, Rockwall, Greenville and Dallas. Insider caught up with Danny Faulkner, President of BB Outdoor Advertising. Last […]

Easements provide more protection than leases against tax foreclosure

A judicial tax foreclosure may extinguish an out of home lease but can’t extinguish an out of home easement.  That’s the lesson of OUTFRONT Media vs CHHC, Inc. and Five Star Outdoor, LLC.  Here are the facts. Eastside Outdoor, LLC. (“Eastside”) entered into a lease agreement with CBS Outdoor to […]

How infrastructure intelligence is redefining Out of Home strategy

Out-of-home advertising has long been defined by reach, real estate, and the creative power of its displays. But as digital transformation matures across the industry and smaller screens become ubiquitous, a new layer of competitive advantage is emerging, not on the surface of displays, but within the infrastructure that powers […]