This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]
Out of Home attorney Chris Rothfelder writes this in response to our article yesterday on Asset Sale Reps and Warranties. Our firm has been fortunate to represent countless clients that have bought and sold out of home assets from coast to coast, ranging from trades of single permits to the […]
LOS ANGELES–(BUSINESS WIRE)–AEG Global Partnerships, a division of AEG, the world’s leading sports and live entertainment company, has appointed Brenda Cruz as Senior Director of Global Partnerships Out of Home (OOH) at AEG. In this role, Cruz will exclusively oversee the OOH sales and advertising strategy for L.A. LIVE – […]
Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s DPAA Global Video Everywhere summit. Here’s a success story Tinker presented. “We worked with Transunion to run a mixed media model to understand who out of home not only impacted direct revenue for […]
Company: Spider Billboards Markets: Puerto Rico Address: Antosanti St. #1500 Ciudadela, Suite 1521. San Juan, P.R. 00912 Email: salim@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates 14 digital billboards and wallscapes in San Juan Puerto Rico. Salim Merceb is the company’s President. To receive a […]
When you sell out of home assets, you make reps and warranties to the buyer. There are two approaches. Full reps and warranties This is the best way to get top price for your out of home assets. Sellers will pay more if you agree to this long list of […]
Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast. During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated US out of home revenue forecast. OAAA members can access the powerpoint and webinar via the OAAA website. A couple […]
Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations begin, Lamar Advertising, one of the largest outdoor advertising companies in the world, is offering the unique opportunity to express gratitude and appreciation with a personalized message and photo displayed on a Lamar digital billboard. […]
Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 914 Lake Air Dr, Waco, TX Phone: 800-559-1013 Email: glenn@starkoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas. Glen Browder bought the company in 2016 from Herb and Wilma Stark. Browder also owns Swift Media in Texas and has […]
Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both campaigns’ need to reach voters at nearly any cost in key swing states. This election cycle, ad spending is expected to reach $12.3 […]
