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Other News
Down The Rabbit Hole He Goes
By Nick Coston, A few weeks ago, a good industry friend asked me point blank “am I wasting my time starting up a place-based, DOOH network? Give me an honest answer, don’t be your usual nice-affable self” he said. I paused at first then said, “sure, why not, seems to […]
Billboard Dispute in California
LA Rams Owner Stan Kroenke is suing the city of Inglewood $400 million for failing to live up to a development agreement surrounding Hollywood Park mixed used development project which includes SoFi Stadium and Youtube Theater. The cause of the dispute was a 2025 deal that Inglewood signed with […]
YESCO and Orange Barrel Media Complete Major Hollywood Signage Projects
New signage at The Roxy Theatre and The Rainbow Bar & Grill. (Photo courtesy of Orange Barrel Media) WEST HOLLYWOOD, CALIFORNIA (January 2026) – YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar […]
Company of the Day: IMM Outdoor
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]
Updated Out of Home Acquisition List for 2025
We did well this year getting data together, but like always there are a few deals that slip through the cracks (including and New Zealand deal, Thanks Phil). We are providing a final update to the 2025 listing with additions provided after the original posting highlighted in bold and underlined. […]
Lamar donates digital billboards to support services dogs org
Lamar Advertising Company, one of the largest outdoor advertising companies in the world, is using its national billboard network to spotlight Service Dogs, Inc., a long-standing Texas-based non-profit that trains and provides service dogs to Texans living with significant challenges. The partnership formed after a deaf Lamar Advertising employee received […]
Anna Bager on why brands like out of home.
OAAA President Anna Bager was interviewed at CES 2026. You can watch the full interview below. Here are some highlights. Why brands like out of home It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I […]
Company of the Day – International Outdoor
Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]
The Pros and Cons of Private Financing for your Out of Home Company
This is the fourth column in Billboard Insider’s series on out of home debt. We’ve previously discussed factoring, lease financing, and bank financing. Today we talk with Craig Berry of Stark Capital to discuss the pros and cons of using a private specialized lender to finance and grow your OOH […]
