Other News

Daktronics and Cree LED Enter Licensing Agreement for LED Display Technology

Daktronics licenses Cree LED’s patented technology in a multi-year global agreement announced today. (Photo: Business Wire) December 17, 2024 07:15 AM Pacific Standard Time DURHAM, N.C.–(BUSINESS WIRE)–Cree LED, a Penguin Solutions brand (Nasdaq: PENG), and Daktronics (Nasdaq: DAKT), today announced a multi-year, global patent license agreement effective December 2024. With limited exceptions, this agreement […]

Company of the Day – Transit Advertising, Inc.

Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]

OUTFRONT CEO Jeremy Male Retiring

OUTFRONT CEO Jeremy Male is retiring in 2025 after 10 years in charge.  Here are excerpts from the letter agreement with terms of Male’s retirement, sponsored and analyzed by SignValue December 16, 2024 The Board of Directors (the “Board”) of Outfront Media, Inc. (the “Company”) expresses its deep appreciation for […]

Another Daktronics Investor Sounds Out

Billboard Insider’s Note: It had been quiet for a few days since Alta Fox went public with their concerns about Daktronics. Yesterday another investment group, Breach Inlet Capital, LP, went public voicing their support of Alta Fox and their shared concerns about Daktronics management.  Here is their letter. Dear Members […]

OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards

  Celebrating Creativity and Bold Ideas in Out of Home Advertising Washington D.C. – December 17, 2024 – The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of […]

Departure Media Brings Local Brands to Des Moines Airport

Charleston, SC, 17th December, 2024 – As leading airport advertising company Departure Media marks the first anniversary of its exclusive advertising contract with Des Moines International Airport, the company has embedded a comprehensive roster of local advertisers and welcomed new regional advertisers to foster a distinct sense of place. Over […]

Company of the Day: Trailhead Media

Company: Trailhead Media Markets:  Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee Address: 401 Central, Laurel, MS. 39440 Phone: 601-651-7800 Trailhead Media is a private company which was formed in 2020.  The company has a billboard plant in 10 eastern and midwestern states.  Trailhead has grown […]

What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 4

To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin It […]

Miles driven and transit ridership up ytd 2024

Good news for roadside billboards and transit in the latest miles travelled and transit ridership reports. Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to […]

Virgin Runs DOOH Campaign in Australia

17 December 2024, Sydney – FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, ran in prime […]