Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas city. The firm was founded by Brent Porlier and is run by President Melissa Porlier. Billboard Insider talked with Melissa Porlier about what’s new. You grew up in the business didn’t you. I […]
Other News
YESCO’s Steve Jones Retires After 30 Years Service
SALT LAKE CITY (July 2025) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the retirement of Steve Jones, who officially concluded his distinguished career of more than 32 years of service. Throughout his esteemed career, Jones held numerous leadership roles and left a […]
Sengupta Joins Out of Home Capital as Partner
Abhijit Sengupta, CEO of OAP, India’s leading Out of Home Specialist has joined OOH Capital as a Partner. Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as well as commitment to making the OOH Industry more transparent and more […]
Company of the Day: Carlson Signs
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 billboard displays throughout Central […]
Billboard Insider Classifieds July 26, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
Colleges and Universities are 6th Ranked Out of Home Category
Out of home (OOH) advertising has become a go-to channel for colleges and universities looking to cut through the noise and connect with students and their parents. The education category now ranks sixth overall for total OOH product category spend, proving the medium’s power to influence high-stakes decisions. OOH’s […]
Park Outdoor Launches A Formetco 13mm Display Enhancing Syracuse’s Eastern Corridor
Syracuse, NY — [7/24/2025] — Park Outdoor proudly announces the installation of its first digital billboard on Route 481, marking a significant milestone in the company’s expansion and innovation in the Syracuse market. This state-of-the-art digital display, manufactured by Formetco, is the only 13mm digital billboard in the region, offering unmatched clarity […]
Company of the Day: CaptiveEyes
Company: CaptiveEyes Markets: Florida Address: 1700 N Monroe St 11-104, Tallahassee, FL. 32303 Email: sales@captiveeyes.com Phone: 850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College. The plant includes indoor digital billboards, marquees, directional and map signage and parking garage billboards. The company was […]
Clear Channel Issues Sr Secured Notes
Clear Channel has issued $2 billion in senior secured notes to retire existing debt. Here’s the press release together with an analysis by SignValue. SAN ANTONIO, July 21, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) announced today that it priced an offering (the “Offering”) of […]
To Ozzy
My friend Jim Johnsen is a huge classic rock fan and I thought of him when I saw this LinkedIn post by Lamar noting the passing of Ozzy Osbourne. I did have the opportunity to see Ozzy live, but it was a large number of years ago. Jim, if you […]