By Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Opportunity is in the eye of the beholder… feels kind of a cliche thing to say, buuuuut it’s true, especially in this industry. Take for example the below (although blurry)shot. It’s hard to make out, but honestly, […]
Sydney, Australia – 8 August 2024 – Outbrite transforms digital screens into direct sales points with AI-powered advertising. “We’ve created an AI sales rep that lives in your screens, selling ad space to every person who walks by,” explains Mike Scruby, Outbrite CEO. “It lets anyone post ads as instantly […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards including 48 digital faces in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Park is a […]
“Our performance reflects healthy demand from advertisers across a majority of our markets, with notable strength in our airports and Europe-North segments,” was how CEO Scott Wells summarized Clear Channel Outdoor’s 2Q 2024 financials. Here is an analysis of the Clear Channel Outdoor 2Q earning release, 2Q 2024 earnings presentation […]
Last week we ran a Kevin Gephart column on Sales Rep Commissions for a New Digital Billboard. View Outdoor President Pete Schroeder comments that you need to be careful about adjusting sales commissions too much. “I have found it difficult to “adjust” commissions especially lowering them as sales ramp up. […]
CHICAGO, IL [August 7, 2024] – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the world, has partnered with Vertical Impression, North America’s premier elevator digital signage network. Vertical Impression harnesses the integral role of elevators in urban life, transforming these distraction-free […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. […]
Here is an analysis of OUTFRONT 2Q 2024 earning release, OUTFRONT 2Q 24 earnings presentation and conference call, sponsored and analyzed by SignValue. The analysis focuses on the company’s US results because on June 7, 2024 OUTFRONT sold its Canadian operations for approximately $297 million US which makes consolidated figures […]
It seems like “Hurricane Season” arrives earlier and leaves later every year, and that’s certainly been the case in my hometown of Houston and the Gulf Coast. This year, the devastation caused by Hurricanes Beryl, Debbie, and several others has been enormous, tragically taking hundreds of lives and causing billions […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
