Other News

Your Next Billboard Deal is Waiting at IBO 2025… Will You Be There?

Your Next Big Deal Could Start at the 2025 Spring IBO Conference Independent Operators, Let’s Talk Business! If you’re not at the 2025 Spring IBO Conference, you could be missing out on your next big deal, partnership, or revenue stream. 📅 April 8-11, 2025 | Salt Lake City, UT IBO […]

Company of the Day: Ward Sign Company

Company:  Ward Sign Company Markets:  Texas Address: 107 E US Highway 84, Fairfield, TX. 75840 Email: wardsigncompany@gmail.com Phone: 903-389-5249 Ward Sign Company has a sign, billboard and banner business in Fairfield, Texas.  Garrett Ward is the firm’s manager.     To receive a free morning newsletter with each day’s Billboard […]

What to do when you get a condemnation letter

Out of home appraiser Paul Wright estimates that there are 200-400 billboard condemnations in the US each year.  If you are in business long enough, your out of home company will receive a letter from a state transportation authority notifying you that they are condemning the land on which your […]

DOmedia is Growing

DOmedia, the largest out-of-home (OOH) media planning and buying platform, experienced unprecedented growth in 2024. With $10 billion in planned media and over $2 billion in contracted deals—marking a 100% year-over-year increase—the company is setting new benchmarks for OOH automation and transparency. This momentum underscores a seismic industry shift toward […]

Company of the Day – Verde Outdoor

Company: Verde Outdoor Headquarters: 1720 W. Rio Salado Parkway, Tempe, AZ 85281 Markets: Delaware Georgia Iowa Minnesota Nebraska New Jersey New York Pennsylvania South Carolina South Dakota Email: info@verdeoutdoor.com Verde Outdoor was was founded in 2021 with a simple mission to be more than just an out-of-home advertising company. The Company […]

Don’t let the best become the enemy of the good…

Billboard Insider recently watched a November 19, 2024 Lexington County Zoning Appeals board meeting in which Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease.  It’s a complicated case which begins at 20:54 of the recording  but what caught […]

Screenverse Names Chang Gao CFO

New York, NY, January 29, 2025 – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the physical world, today announced the appointment of Chang Gao as the company’s first Chief Financial Officer. As a member of the executive team, Gao will be responsible for scaling […]

Anchor Capital Supports Governance Enhancements at Daktronics

January 27, 2025 05:00 AM Pacific Standard Time BOSTON, MA–(BUSINESS WIRE)–Anchor Capital Advisors, LLC (collectively with its affiliates, “Anchor Capital”), which is a shareholder of Daktronics, Inc. (NASDAQ: DAKT) (“Daktronics” or the “Company”), today issued the following statement regarding its support of shareholder-driven governance enhancements at Daktronics: “Anchor Capital appreciates […]

Company of the Day: Venture Outdoor

Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS  66221 Phone: 913-730-8353 Venture Outdoor Advertising operates a billboard plant with  faces in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]

Robert Moore’s advice to someone who wants to enter Out of Home

Robert Moore has built almost 500 billboards in the course of a 30 year career.  He recently sold Riley Outdoor to Adams Outdoor.  Moore has written about his less is more development strategy and why digital billboards are the future and selling local.  Today he talks about building signs and gives advice to […]