Other News

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

New Tradition Launches DOOH Platform with SNA in Miami

MIAMI—Out-of-home (OOH) media vendor New Tradition recently added a double-sided LED billboard along Florida State Road 112, selecting SNA Displays’ 10 mm EMPIRE™ Exterior LED video technology. Located approximately one mile from Miami International Airport, the digital billboard faces east and westbound traffic along the heavily trafficked thoroughfare that serves […]

Ballyhoo Media Launches Iconic Digital Boats on the New Jersey Shore

  Miami, FL – June 30 – Ballyhoo Media, the nation’s leading waterway media company, is bringing its signature digital boats to the New Jersey Shore, expanding its footprint into the Northeast’s busiest stretch of beach communities. This launch marks Ballyhoo’s first new digital boat deployment since 2023, extending the […]

Company of the Day: Branded Cities

Company:  Branded Cities Markets:  Nationwide Headquarters:  2850 E. Camelback Road, Phoenix, AZ  85016 Phone: 602-840-3000 Email: sales@brandedcities.com Branded cities operates a plant of high profile billboards with approximately 3,700 displays in New York, Los Angeles, Chicago, Philadelphia, Wash DC, Phoenix, Denver and Las Vegas and in Canada.  The company was formed in 1988.  Steven […]

Andy Goodman on 3 Exceptions to the California Sign Code

Last week out of home leasing and development expert Andy Goodman talked about how cities and land owners are asking for signing bonuses and rent increases. Today he talks about three types of builds which are exempt from the California sign code. What’s new with California Billboard Regulations? Caltrans is […]

Public Out of Home Stocks Underperform Market for Second Quarter of 2025

The public out of home companies underperformed the market for the second quarter of 2025 due to worries that tarrifs might slow the economy and generate a reduction in advertising.  Here’s a review of public stock performance, analyzed and sponsored by SignValue.   During the second quarter of 2025 the […]

IBO Fall Conference – Early Bird Registration Now Open!

  The Independent Billboard Operators are headed to Atlanta this October—and early bird registration is officially open for the IBO Fall Conference! Where: Crowne Plaza Ravinia, Atlanta, GA When: October 7–10, 2025 Join independent billboard operators for four days of connection, collaboration, and conversation that will shape the future of […]

Company of the Day – Borges Outdoor

Company: Borges Media Markets:  Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Email: borgesmedia@teamborges.com Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas.  The company was formed in 2019 and is owned by Joseph Borges who also owns a real […]

Tom Giesken’s Advice to Someone Starting in Out of Home

Billboard Insider is running a series featuring Tom Giesken, who just retired after a 30 year career in our home Advertising, including 25 years running his own Billboard company. Last week Tom talked about bank financing and managing through tough times. Today he talks about faith and business and gives […]