Other News

Why State Outdoor Advertising Associations Matter for Government Affairs

State outdoor advertising associations are essential partners in protecting and advancing the industry. They deliver on-the-ground advocacy, timely policy updates and a forum for collaboration that reaches beyond any one market. For media owners, these groups provide a line of communication to the issues that shape permits, operations, safety and […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a three generation,family-owned business started in 1978.  Dan Franklin is the company’s CEO. The company employes 28 people and is a proud member and supporter of the Independent Billboard Operators USA. The […]

Roy Park Jr on Two Management Styles Which Didn’t Work at Park Outdoor

Roy H Park, Jr has published a new edition of Sons in the Shadow: Surviving The Family business as An SOB, a book about his business career including stints as CEO of Park Communications Inc. and Park Outdoor.  Here’s an excerpt from the book where Roy Park Jr. talks about […]

Most Billboard Insider Readers Use Bank Debt to Grow their Companies

Almost two-thirds of Billboard Insider readers have used bank debt to grow their out of home companies.  Here are the results of our readers poll concerning what forms of debt financing people have used to grow their out of home companies: Insiders Take: We are surprised at how many companies […]

Company of the Day – Gander Digital

Company: Gander Digital  Headquarters: 505 Capital St, Lewiston, ID Market: Lewiston & Moscow, ID Phone: 208.791.8845 Email: kalford@studio1892.com Gander Digital is the youngest child of Tribune Publishing Co., owners of the Lewiston Tribune. Gander Digital was founded in 2018 and already has ten large, digital billboards and signs. Although Gander […]

6 Things About the Future of Out of Home

OOH and the 4A’s: OOH Future Forum brought together leading marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered […]

Nick Coston on Why Everything Reads the Same

Much of the extra time in my workday I spend reading your OOH posts, articles, viewing photos of billboards, analyzing new media tech platforms, attending OOH related conferences and shows, and writing my own opinion pieces. I enjoy reading what my OOH colleagues have to say. I’ve become accustomed to […]

What Debt Financing has Your Out of Home Company Used?

There are four sources of out of home debt financing.  You can: Sell your receivables (e.g. factoring) Lease your structures or digital billboards from a finance company (e.g. YESCO Financial Solutions or Formetco Replace your Face). Borrow from a private lender (e.g. Billboard Loans, Stark Capital, Verde Outdoor Capital) Borrow […]

Company of the Day: Fox Outdoor

Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates a billboard plant with 23 total billboard faces including 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: […]