Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to put a data collection device on a billboard if your lease allows you to add “other appurtenances and ancillary equipment” on the billboard. California out of home attorney Richard Hamlin writes that a court may not […]
Other News
Traffic Circles – Good or Bad?
More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents. We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]
OAAA 2025 Media Plan Awards Call for Entries Open
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Company of the Day: Circle City Outdoor
Company: Circle City Outdoor Markets: Minnesota Phone: 612-616-8133 Email: fredricksonoa@msn.com Circle City Outdoor operates 38 billboard faces in Minnesota, including 1 digital face. The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson. In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]
Grey Vick on the Lamar-Verde Deal and Growing Sales
Grey Vick operates Grey Outdoor, a North Carolina OOH company with a 750 face billboard plant including 44 digital faces. Billboard insider talked with Grey about several issues impacting the out of home industry. How do you handle situations where you’re accessing a landlord’s property? When we’re going onto someone’s […]
Fetii and Streetmetrics Partner for Rideshare Van Advertising
Austin, TX — July 30, 2025 — Backed by Mark Cuban and Y Combinator, Fetii now turns its Gen Z-favorite vans into a media platform brands can actually measure. With the help of StreetMetrics, Out-of-Home’s (OOH) single source of truth for measurement, planning, and attribution, Fetii can now power performance […]
JCDecaux Wins the Exclusive Advertising Concession for Brussels Airport
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its subsidiary JCDecaux Belgium has been awarded the exclusive advertising concession for Brussels Airport, following a competitive tender. The airport is located close to the Belgian capital, which is home to several key European Union institutions […]
Company of the Day – Civic Digital Displays
Company: Civic Digital Displays Headquarters: 1200 E Washington St, East Peoria, Illinois 61611 Market: Central Illinois Phone: (309) 324-0588 Civic Digital Displays (CDD) was founded in 2023 by lifelong Central Illinois residents to be a partner for businesses to connect with the communities they serve. Their mission is for advertising […]
Billboard Leases and Data Collection Devices.
After reading 4 Questions to Ask Before You Put a Data Collection Device on Your Billboards, a Billboard Insider reader writes about the importance of knowing your counterparty: 2-3 groups have approached me about installing devices on our structures, particularly our static interstate unit…I’ve never been able to get comfortable […]
Place Exchange Programmatic OOH Trends Report is Here!
The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within the Place Exchange platform in the first half of 2025, analyzing delivery across billions of programmatic OOH impressions. Outdoor (including billboards and street furniture) remained the largest venue category, with 51% of […]