Company: TDO Advertising Market: Michigan, Ohio Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO Advertising is a privately held company which operates static and digital billboards in Michigan and and Ohio. TDO stands for Toledo and Detroit Outdoor Advertising. The firm’s nine digital billboards are located in Toledo, Ohio. The static billboards are […]
By Brent Baer Why aren’t more digital/tech brands using out of home? The short answer is: it’s not easy to plan and execute successfully. Spotify placed its newest campaign in 14 Global markets including the US. What’s going on? Everyone is talking about the Spotify campaign. Everyone meaning more than the people […]
Matthew Mollman of Mollman Outdoor operates radio stations and a 200 face billboard plant in southwest Oklahoma. Mollman recently installed his first digital billboard. Daktronics was the manufacturer. Insider interviewed Mollman about his experience as a first time digital billboard buyer. How’s the digital sign working for you? The display […]
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. Greg Watkins is the company’s owner. Watkins has provided free […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good) to 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, a billboard designer […]
18 bowl games receiving Daktronics event support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through […]
Insider has on-going interest in government encroachment into the outdoor advertising business. This report reveals the latest developments and includes a call to action. Background Texas-DOT supports a proposal to sell corporate-logo sponsorships on official traffic signs. The State says these changeable-message LED signs, located on the public right of […]
Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN 37174 Phone: 615-587-5969 The Blanning Company owns 100 billboard structures in Tennessee and Mississippi. The company’s signs are concentrated in the following communities: Nashville Memphis Henderson Jackson Lexington Selmer Baxter Brownsville Picayune Keith Howell is the […]
Senate Bill 953 passed the Michigan State Senate last October. A House version passed last week and Governor Rick Snyder will be looking at the bill for signature. The bill, which will allow for billboards on public school property along state managed roadways became possible from a 2003 Michigan Supreme Court decision […]
We’re in the business of meeting customer needs, not just renting vinyl. A simple lesson but one which needs repeating. Here’s a great story Gordon Borrell told at last year’s Geopath/OAAA 2016 Conference. The out of home advertiser in the story provides an example of what not to do. A […]
