The Association of National Advertisers has issued a sobering report on the lack of transparency in media buying. The 58 page report is titled An Independent Study of Media Transparency in the US Advertising Industry. The report is based on 142 interviews with outdoor, digital, TV and print media buyers […]
Other News
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
US Outdoor Revenues growing faster than US Economy
US Outdoor revenues grew 3.3% during the first quarter of 2016 according to the the May 19, 2016 OAAA press release. Outdoor revenues have outpaced the US economy for the last four quarters as you can see in the chart below. US Outdoor Revenue Growth Versus US Quarterly Seasonally Adjusted […]
Instagram Ads Coming To Billboards
Instagram is launching its first-ever advertising campaign, in France this summer. The Facebook-owned photo sharing app will roll out ads on the internet, in movie theaters, and on outdoor displays in France, as part of a campaign that will run through August. Images and videos from everyday Instagrammers will be at […]
Brogan Outdoor
Company: Brogan Outdoor Markets: Northern Indiana Headquarters: 106 Depot St, Lawwill, IN 46764 Phone: 260-327-3257 Brogan outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M. In 1988 Dan Brogan joined his father and today Dan runs the company. The company has […]
Company of the Day: Stark Outdoor Advertising
Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 1211 N Shore Drive, Isabel, TX 78578 Phone: 800-559-1013 Stark Outdoor operates a plant of 23 single and double-stacked billboards in eastern Texas. The firm is owned by Herb and Wilma Stark. Herb has forgotten more about the billboard business than many of […]
Landmark’s Pitch
A Landmark rep called Insider last week to see if he had any outdoor leases to sell. Here’s what Insider learned from the conversation. Landmark wants to see minimum monthly sign rent of $300/month. Landmark is willing to pay up to 10-10.5 times annual rent for leases which have an […]
Lamar and Pittsburgh in Billboard Dispute
Lamar is in a dispute with the City of Pittsburgh over a billboard on Mount Washington. Lamar owns the advertising space on Mount Washington where the old Bayer company billboard was located. Lamar put vinyl up a 30 feet by 200 feet vinyl on the site last week. The […]
Jean- Claude Decaux – Dreamer
The Wall Street Journal recently ran an an article on the life of Jean-Claude Decaux. The article talks about how Decaux found a way around what at that time were a limited supply of good places to affix advertising. He created more of them: Over the past 50 years, his […]
Outdoor Cheaper Than Most Other Forms of Media
I’ve attached a table below taken from Peter J Solomon Company’s Media Monthly newsletter for May 2016 showing the cost per thousand advertising impressions (“CPM”) of various forms of media. The chart is based on rate card, not actual rates. The PJSC newsletter is a great read if you wish […]
