Out of Home Acquisition List for 2023

Billboard Insider has compiled our list of out of home transactions for 2023. If we’ve written about it, we have provided a link in the Buyer column.

As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile this list while respecting the relationships they have with their clients and the non-disclosure agreements on many of the deals.

A couple of observations related to 2023.

Slow start to 2023 – In the first half of the year we only saw 9 transactions, with one in the first quarter.   If you want an explanation, all you need to do is look at the chart below.  The Fed changed their policy of a low funds rate to focus on inflationary pressures through agressive rate increases.

The largest transactions were not in the US –  Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023.  CCO in Italy, Spain and France. OUTFRONT in Canada.

When money is expensive you need to be very strategic – 2023 was the year of the tuck in transaction. Smaller and strategic. Even one of the largest transactions between Bill Slater Advertising and Lamar Advertising could be considered a tuck in, given Lamar’s size.

What does the future hold? – Keep an eye on interest rates.  The question is, how quickly and how much will the Fed be willing to lower their funds rate in an election year?

Buyer Seller Details States
Oliver Outdoor Kessler Outdoor 350 Digital & static faces in SE Ohio OH
Legacy Outdoor American Outdoor 361 Faces AR, MO
AllOver Media Pointsmith Alt OOH Media U.S.
MH Outdoor Signs of Hope Digital and analog assets FL
Skies Above Media Axis Digital Two-sided Digital Board CA
Bell Media OUTFRONT Media All Canadian Displays 9,325 in total Canada
Equinox Industries Clear Channel French OOH assets France
Mashburn Outdoor Beacon Outdoor Developed digital site in Savannah GA
Roar Outdoor mp3 Digital assets in Florida panhandle & Montgomery FL, AL
Lamar Advertising Bill Salter Advertising 1,750 Display faces FL, AL
New Tradition Project Outdoor Downtown Chicago wall spectaculars and bulletin displays IL
Walley Billboards Go with the Flo Statics om Luverne, AL AL
Highway Displays Bellman Outdoor Static in Kingston, NY NY
Lindmark Outdoor Media The Sign Company Sign fabrication & Installation
McWhorter Media  Group Van Kirk Outdoor 3 Double-sided Structures SC
Trailhead Media New South Outdoor 22 digital and 64 analog displays AL
McWhorter Media  Group Mashburn Outdoor Digital and analog Spartanburg structures SC
Bseen24-7 Northway Outdoor Structures in Upstate New York NY
TierOne 4R Outdoor Digital assets  in Pensacola FL
Lamar Advertising Arrington Outdoor Phoenix, AZ Digital conversion sites AZ
Trailhead Media See Rock City OOH assets in TN, GA, AL & NC Various
Blackstone Media New Tradition Majority stake in the business Major US Markets
McWhorter Media  Group Legends Outdoor 12 Digital and analog structures 8 digital & 15 analog faces VA
Adams Outdoor Van Kirk Outdoor Select assets in NC & SC NC, SC
Trailhead Media P&E Outdoor Interstate Sructures LA
JCDecaux Clear Channel CCO’s Italy & Spain operations EU
Lamar Advertising Crossroads Digital 29 digital faces MI
Lamar Advertising Street Media Group Digital assets NB
Trailhead Media Media Display 70 Structures – 230 Static Faces & 2 Digital Faces MS
Blanning Company N/A 33 billboards locations TN
New Tradition Victor Signs 9 Chicago Spectaculars IL
Trailhead Media Billboards for Education 12 Digital Billboards TN

 

If you see a transaction we missed, let us know at johnweller@billboardinsider.com. We will do a followup next week.

 

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