OOH Acquisitions For The Second Half of 2022

Billboard Insider has compiled our list of out of home transactions for the second half of 2022. If we’ve written about it, we have provided a link in the Buyer column.  You can also read about the first half of 2022 in our July article.

As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile this list while respecting the relationships they have with their clients and the non-disclosure agreements on many of the deals.

A couple of observations on the last 6 months.

Biggest Surprise – That in spite of rising interest rates and rising inflationary pressures, the number and amount of activity showed continued strength.  In fact the number of acquisitions in this list (37) matched the very robust first half of the year.  While we don’t have all details, it looks like a comparison of dollar value of total transactions would also be close to the same.

Most active purchaser – If you guessed Lamar, you win the prize.  They started slowly, but were very active in December, including the acquisition of the remaining Fairway Outdoor assets.

Most active seller – Clear Channel gets this because of their efforts to sell their European assets including the $92 million sale of their Swiss assets. We are expecting additional sales in 2023.

Most interesting trends – A number of sellers, focused on the sale of valuable, but more non-strategic assets. Examples of this would be the Tyler Outdoor and Burkett Media, among others.  Also, OUTFRONT was very active in 2022 as a buyer in Canada.

If you have additional thoughts or observations, let us know at info@billboardinsider.com.

Date Buyer Seller Details States
12/29/22 Walker Media 4R Outdoor Florida panhandle assets FL
12/23/22 Lamar Advertising Tyler Outdoor Tulsa static and digital assets OK
12/22/22 Goldbach Group Clear Channel Outdoor sale of Switzerland assets for $92.7 million Europe
12/21/22 Lamar Advertising Marquee Media 11 digital & 6 vinyls in Sacramento CA
12/21/22 Lamar Advertising Genesis Outdoor digital and static assets in Ohio and Pennsylvania OH, PA
12/15/22 Lamar Advertising Burkett Media 4 digital faces in Dallas TX
12/12/22 Lamar Advertising Fairway Outdoor (MediaCo) 3,500 vinyl and digital faces for $78 million Various
12/12/22 Lamar Advertising Standard Outdoor 391 vinyl and digital faces Southeast US
12/6/22 OUTFRONT Media Digital Outdoor Media 57 static posters and 24 digitals in Canada Canada
12/1/22 OUTFRONT Media Idon Media assets in both Phoenix and Florida AZ, FL
11/29/22 Lamar Advertising OCS Terms not disclosed GA
11/22/22 Link Media Elevation Outdoor 265 faces, including 8 digital TN
11/19/22 Satya Gurnani Sanctuary Signs vinyl faces in LaGrange GA
11/14/22 OUTFRONT Media Mashburn Outdoor 21 digital & 8 vinyl faces in Atlanta GA
11/12/22 Pink Popsicle BuySpot 2 Digital faces in Hobbs NM
11/11/22 TierOne Media All Digital All Day Digital assets in Fort Walton Beach FL
10/21/22 Lamar Advertising Drive Media IN
10/19/22 Main Street Outdoor Arthur Outdoor Terms not disclosed GA
10/18/22 Keystone Outdoor Shore Sign Services 47 vinyl faces NJ
10/16/22 Clear Channel OCS digital asset in Atlanta GA
10/14/22 OUTFRONT Media Covenant Media 2 digital faces in Doraville GA
10/7/22 Choice Media Sadau Outdoor Terms not disclosed TX
10/5/22 Media Choice Reeves Outdoor Terms not disclosed TX
10/4/22 Lamar Advertising Stewart Road Partners digital location in Cincinnati OH
9/20/22 JC Decaux Interstate Outdoor 50% interest in 34 Chicago digitals IL
9/20/22 Tom & Leanna Jackson Veale Outdoor 4 digital & 18 vinyl faces CA
9/16/22 New Tradition Project Outdoor downtown Chicago wall spectaculars IL
9/8/22 McWhorter Media Statler Billboards 62 faces, Pittsburgh DMA PA
9/6/22 Ogden Resources RT Outdoor OK, TX
9/2/22 Primary Media DTO Advertising Terms not disclosed TX
8/31/22 YESCO Performance Outdoor 12 digital faces ID
8/31/22 Clear Channel Dade Media 4 premium I95 units in Miami FL
8/16/22 Mashburn Outdoor Unistar Outdoor 9 static and 8 digital faces SC
8/16/22 Lamar Advertising Premier Media digital & static faces in Upstate NY NY
8/15/22 Norris Outdoor Horizon Billboards 32 faces OK
7/15/22 Lamar Advertising Mashburn Outdoor both static & digital faces in Birmingham AL
7/5/22 Lindmark Outdoor Drury Sign Terms not disclosed TX, NM

If you see a transaction we missed, let us know at info@billboardinsider.com. We will do a followup later this week.

 

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