March 3, 2022

Duluth, GA – Formetco, the largest full-service supplier to the Outdoor Advertising Industry, is proud to announce the promotion of Northeast Sales Manager, Matt Leech to the position of Vice President of Strategic Partnerships. Leech began with the company in 2004 in inside sales, before moving to print sales and outside sales for Hardware in the Northeastern United States. He was then promoted to digital billboard sales, building the market in the Midwest and Mid-Atlantic territories. Leech brings an in-depth knowledge of the industry across sports, digital, and hardware products.

Vice President of Sales, Jock Gibb expressed confidence in Matt and his new role, saying: “Matt has a gift for communication and building meaningful relationships. He has successfully opened new markets and key accounts which have thrived with the partnerships he has created. With his knowledge of both the hardware and digital products, he will be able to expand the business footprint for Formetco’s customers.”

One of the many benefits Leech brings to the company in this new role is opening new accounts while also gathering customer feedback to help adjust products and services to match customer needs. In addition, Leech will go above and beyond to continue to support existing customers while building new partnerships across product lines.

Outdoor advertising veteran and Vice President of Operations for Lamar Advertising, Micky Vint commented, “Matt has been with Formetco for almost twenty years. In that time, he has become very knowledgeable of all their products, he has also been very influential and a big part of their digital and hardware business development. Apart from his complete understanding of the industry Matt excels in relationship building. The respect he has from both customers and competitors speaks volumes to his character. All of these things combined make Matt an absolute asset to all Formetco’s divisions. I am excited for Matt and Formetco, they’ve been a great partner to Lamar over the years and continue to provide us with excellent products and service.”

About Formetco

Since 1968, Formetco has researched, designed, and developed thousands of innovative out-of-home products, including cutting-edge digital displays, billboard hardware, and safety equipment. Headquartered in Atlanta and owned by the same family since its founding. Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for over 50 years.

Contact info:
Name: Daniel Hooper
Organization: Formetco
Address: 2963 Pleasant Hill Rd Duluth, GA 30096
Phone: 1-800-367-6382

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