OUTFRONT Media has partnered with the Washington Metropolitan Area Transit Authority (WMATA) Monumental Sports and Entertainment and the Washington Capitals to share highlights from Stanley Cup games (Washington Capitals vs. Las Vegas Golden Knights) with riders throughout the DC Metrorail system. The campaign is further evidence for how out-of-home, with […]
Rapid City Journal reports that the Rapid City Council voted 6-2 to permit Creative Outdoor Advertising to install and sell advertisements on in exchange for taking over the management and ownership of the benches. Here’s a summary of the contract terms: Creative supplies, installs and maintains 75 city transit benches. […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Worldwide pressure is increasing to protect consumer data. Advertising relies on data analysis – including out of home media — to match ads to audiences. This data, gleaned from cell phones and other devices, is anonymous and aggregated, not personal. The […]
A press release on Business Wire recently announced the closing of a $25.0 million Senior Credit Facility for Standard Diversified Opportunities Inc.(“SDOI”) with Crystal Financial LLC. SDOI is a publicly traded holding company and is the parent company to Standard Outdoor out of Austin Texas. Standard Outdoor currently owns 384 faces […]
The Utah House Transportation Committee reviewed a new billboard bill, HB361 last week in a hearing, where opposition from the Utah League of Cities and Towns became public. The House Majority Whip Francis Gibson, sponsor of the bill, says the measure seeks to better define a method of putting a value to signs […]
Scott Fiaschetti of Geopath interviewed Larry Clark, Christine Lanziano and Jeff Randazzo of Digital Outdoor Advertising about how their streamlined RFP process helps 112 independent out of home advertising companies compete for advertising. An interesting read if you are an independent out of home advertising company looking for additional digital […]
By Neil Bell, Owner, New South Outdoor. Have you ever gone on a sales call with a potential customer and heard this: “We tried outdoor once and it just didn’t work for us.”? When I hear this from a prospect, I can’t help but think of a dozen questions with […]
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]
By Carol Wade, Marketing Director, Watchfire Signs In response to a healthy market, a significant expansion of new opportunities and a growing roster of billboard operator customers, Watchfire has announced that it will expand from five to seven sales territories in 2018. The company will be hiring two new territory […]
