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Billboard Relocation Saves Taxpayer Money

By Kerry Yoakum, Vice President of Government Affairs, OAAA Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the state department of transportation than acquisition of […]

Company of the day: Reagan Outdoor

Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years.  The company was started in 1965 by William Reagan.  The company is privately held and has a billboard plant […]

Company of the Day: Norton Outdoor

Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons. Tom Norton is CEO. Dan Norton is President. Jerry Norton’s grandson Mike is an EVP. […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma.  The company is run by Matthew Mollman.  In December 2016 Mollman installed an 11′ by 22′  Daktronics digital billboard. The company is an operator […]

Legal Reversal in PA

A three-judge appeals court in Pennsylvania ruled that the presence of billboards can be considered in determining market value for purposes of real estate tax assessment. The appeals ruling in Pennsylvania, entered December 27, 2018, reversed a trial court that said the opposite (April 27, 2017). The case involved schools […]

Outfront Media Dominates Transit Advertising As Brands Flock to Transit Audiences.

NEW YORK, Jan. 3, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) connects brands and consumers in a majority of the top 10 transit systems in the U.S. by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added […]

Geopath 2018 Year in Review

By Kym Frank, President, Geopath 2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways […]

7 Sales points for 2019

By Andrea Messimer Henley, Director of New Business Development and Marketing at Circle Graphics. 2019 will be a very pivotal year, like it or not. As we shut the door on 2018 we have much to reflect on in the advertising world.  We have big tech showing some stress fractures […]

Remembering Billboard Pioneer Joe Zukin (1926-2018)

Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California.  He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family.  He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH  45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 400 faces in Southwest Ohio and east-central Indiana.  The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. Jena and Haleigh Powell head up […]