Insider had an email pop into our Inbox that caught our attention. With the permission of Jim Schultheis, and given that it is Friday…. We give you the Stumpy’s Hatchet House, Watchfire Sales Tip. The Urgent Care tip I just sent to you reminded me of a “sport” that is […]
Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans and sales strategies, evaluating whether or not they’ll meet their 2023 goals. It can be a “catch-up” time for your prospects and […]
Think you can get by on your winning smile and your outgoing personality to pave your road to OOH sales success? There’s a widespread notion suggesting that if you’re amicable, enjoy socializing, and have a pleasing personality, you were made to be in sales! Common belief tends to exclude introverts […]
As parents, have you ever advised your children to be better listeners and talk less? Familiar proverbs such as “You can’t learn while you’re talking,” or “You have one mouth and two ears for a reason” underscore the importance of listening. One of our most valuable tools in communication is, […]
Are you a billboard owner or media buyer looking to maximize the revenue potential of your outdoor advertising space or agency? Look no further! We are excited to introduce this game-changing resource, “Winning With Keywords: What U.S. Billboard Advertisers Are Searching For Online,” available for free download exclusively for […]
What questions do you have about selling out of home or managing an out of home sales team. Email davewestburg@billboardinsider.com or use the comments form below. We’ll put the questions to out of home expert Kevin Gephart on our next Billboard Insider podcast. To receive a free morning newsletter […]
An offer to grow your OOH sales right now: Thanks to all who purchased and are now reaping the benefits of “The Ultimate OOH Sales Guide.” I can’t believe it’s been one year since we published. I am proud to say that in just one year, we have done three […]
Remember your childhood when your parents continuously nagged you to tidy up your room, eat your peas and carrots, or remove your shoes when entering the house. The more they insisted, the more you rebelled. Even though you knew you didn’t want to grow into a disorganized, messy adult or […]
Watchfire account manager Jim Schultheis said this in response to our post yesterday on giving gifts to out of home clients or prospects or landlords: Several of Watchfire’s customers occasionally barter a product or service in exchange for time on their billboard. For example, if their rate card is $1,000, […]
When delving into the methodical process of successful recruitment of high-caliber talent for OOH leaders, we often pose a question. If you were to ask any OOH owner or senior executive, fresh from an exceptionally profitable year, the secret behind their success, what do you think their unanimous answer would […]
