Sales

Gephart’s 3 Tips for Out of Home Prospecting

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he discussed the importance of being relevant to customers.  Today he discusses prospecting. In order to sell out of home you need to figure out who you want to sell to.  That’s […]

Gephart on Relevance in Selling Out of Home

By Kevin Gephart Last week I wrote that persistence is the key to selling out of home.  But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all the mass sales training and all the initiatives that come down from corporate.  In […]

Gephart on Persistence in Out of Home Sales

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he talked about his proudest out of home sale.  Today he talks about the importance of persistence. Billboard Insider reader Tom Giesken asks “what’s the most important thing to teach a new […]

Kevin Gephart’s Proudest Out of Home Sale

Kevin Gephart recently retired from a 35 year career selling media advertising including 12 years at Clear Channel Outdoor in Minneapolis and 8 years at Clear Channel Radio.  Clear Channel honored Kevin by putting him on a digital billboard in the Twin Cities (see picture).  Kevin will write a column […]