Have you ever taken a moment to decode what truly motivates each member of your OOH team no matter their role? Is it financial gain, the allure of status, or the thrill of achieving awards and goals? Motivation is a complex force, but it can be categorized into three overarching […]
Many people in all different types of sales consider forging a strong bond with potential clients as the holy grail to achieving sales success. The common belief is that nurturing a relationship is a prerequisite before expecting any tangible results. While there’s a kernel of truth in this, it’s this […]
It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. Reps believe client ad spending is down during those weeks. However, the Radio Advertising Bureau Statistics show overall […]
In his book, Leadership Secrets of the Rogue Warrior, Richard Marcinko, founder and first commanding officer of SEAL Team Six, the US Navy’s first counter-terrorist unit, wrote, “When you’re a warrior, death is always looking over your shoulder. And we all knew there was just one way to improve the […]
OOH Produces Second-Largest Quarterly Volume in History of the Medium September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising […]
Ever found yourself in a situation where your deep product knowledge might have overwhelmed your potential client? Pause for a moment. Do they fully grasp what you’re saying? Are you inadvertently putting them on edge? Watch for their non-verbal cues. Being an expert in the OOH industry and having a […]
“The main thing is to the keep the main thing the main thing” Stephen Covey We’ve been working extensively with OOH owners and senior executives for many years now. The majority will have increased their occupancy rates by 10, 15 percentage points, increased revenues on existing inventory 10, 20, 30% […]
Today, Out of Home Sales Expert, Kevin Gephart talks about how to pay and manage sales reps. Kevin how do you adjust a compensation plan for someone’s current book of business versus additional business? Because I have spent about one fifth of my career in management, and many more years […]
“I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’” – Muhammad Ali To live your life as a champion OOH salesperson, you must go through the same training process as other top professionals whether they are […]
You lost your out of home sales job – now what? I can speak from experience because I’ve been fired twice in my career. I will tell you they were the two worst days in my professional life. If you’re feeling at the bottom of the barrel on this day, […]
