Yesterday Billboard Insider polled readers about how out of home sales reps should be paid. Here are the highlights. Nearly 80% of Billboard Insider’s readers pay out of home sales reps a salary plus a sales commission. Only 20% of readers pay a straight commission or draw against sales commission. […]
Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972. What’s […]
Billboard Insider received three queries over the past week asking about how to compensate sales reps. Some introductory thoughts. An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper […]
If you have children, especially pre-teens and younger ones, you’re in for a master class in salesmanship. Almost every day, they’re attempting to “sell” you on something – whether it’s a request for a special treat, a new toy, or a change in their chores. Surprisingly, there’s a lot we […]
It’s that time of year again when we start focusing on what needs to be achieved in 2024 – your company’s goals for the next year. Motivating your team to hit these targets can be a real challenge. Ever wondered why? Well, most of us have experience with kids. When […]
An interesting idea from Swiss OOH company Goldbach Media as they announced their Black Friday campaign. Goldbach is offering 60 media and advertising deals from November 20th to November 24th. There will be up to 85 percent discounts on certain advertising inventory from the various media types: TV, audio, print, […]
Professional OOH salespeople learned that they should never ask a question, make a statement, or behave in any way unless it’s in their best-selling interest. But…it wasn’t always that way. When they were new to the selling of OOH they didn’t know much about statics or digitals or right hand […]
As an OOH sales manager, your core responsibility is to empower your sales team to consistently excel and enhance their performance. Whether it’s selling outdoor advertising or navigating complex negotiations for new locations, land leases, or easements, your influence is pivotal. Regular sales meetings, coaching sessions, and in-house training are […]
In the world of Out-Of-Home sales, it’s not uncommon for salespeople to secure a buying decision from a prospect one day, only to receive a call the next day, with the prospect wanting to put the sale on hold or, even worse, cancel it altogether. It’s a frustrating situation, and […]
Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share. Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]
