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Thanks to everyone who submitted their toughest OOH sales questions. I will tackle the most common ones over the next few installments. Let’s start with the Number 1 question: “How do we keep competitors from undercutting our rates and stealing our business?” There isn’t a magic solution. Solving it requires […]
Some highlights from Where Did All the Ads Go? published by the Postsecondary Ecucation and Economics Research Center. The report attributes a declined in overall higher education ad spending to declining enrollment and school closures. Out of home spending however has been stable… The number of higher educational institutions buying […]
Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. The company has 41 total faces including 9 digital faces. All the structures are steel and all but one are monopoles. Billboard Insider […]
Billboard Insider recently received a question from a reader that I bet many of you have experienced: An ooh company installs or buys a billboard and assumes an old survey is recorded…time goes by and the state highway department widens the highway and finds the sign partially in the existing right […]
A few weeks ago out of home leasing and development expert told our readers to be cautious about billboard lease escalator clauses. Trailhead Media Assistant Director of Real Estate agrees: From my experience, this is exactly where many OOH deals quietly go wrong. I’ve seen leases that looked completely reasonable […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded […]
Here’s who get’s a big payday when the Clear Channel Outdoor Transaction closes. The calculations are sponsored and analyzed by Signvalue. Stockholders who bought in during the past five years. The stockholders get $2.43 per share. Here’s what the total stock gain depending on when you bought the stock. This […]
If a killer out-of-home ad hits you right in the brain chemicals, the Indie Impact Awards are your kind of night. Held Thursday night of the IBO Spring Conference, the Indie Impact Awards spotlight the independent designers and operators who keep raising the bar for out-of-home. Not by formatting business […]
Billboard Insider wrote about Geopath’s difficulties in Geopath’s financial woes. Geopath responded in Geopath Interim CEO Rob Peterson on Geopath’s Progress. Billboard Insider’s coverage mentioned a Geopath contract with Motionworks. Motionworks CEO and C0-Founder Ryan Kinskey has asked to respond to our Geopath coverage below. Thank you for the opportunity […]
