The Chesterfield Observer reports that Chesterfield County has reached an agreement with Lamar to amend the county’s sign code. The changes are the result of a 7 month process including three public work sessions. Key elements of the agreement include: A cap on the number of billboards in the county […]
Legal
Ken Klein at IBOUSA: Trends that impact OOH
Here is a re-cap of OAAA EVP Ken Klein’s presentation to independent billboard operators (IBOUSA) in Savannah on May 9. First Amendment First Amendment free speech protections knocked out San Francisco’s mandated warning label on ads for sugary drinks and Cincinnati’s targeted tax on billboards (that case is on appeal […]
Regulatory Roundup May 10, 2019
The Pilot reports that the North Carolina state house has approved a HB 645 which allows a billboard to be relocated within a 2 mile radius when it has to be moved for road projects. The bill is sitting in the Senate rules and operations committee. A similar bill failed […]
Do’s and Dont’s: Advertising CBD Products
By Kerry Yoakum, Vice President of Government Affairs, OAAA If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this report, I’ll explain CBD, how […]
Examples of How Digital Billboards Communicate With The Public During Emergencies.
Last Friday’s story on Ashby St’s tornado warning network illustrates how digital billboards perform a huge public service by allowing government agencies to communicate with the public in an emergency. Ashby St isn’t the only out of home company which uses digital billboards to help communicate with the public in […]
GEFT loses procedural and due process claim against Westfield
On April 25, 2019 GEFT Outdoor lost a procedural and due process claim against Westfield, Indiana relating to construction of a billboard which Westfield stopped in December 2018. GEFT still has a pending Reed v Gilbert lawsuit against Westfield. GEFT claimed procedural rights were violated because the city issued a […]
Queensland, New Zealand Bans junk food out of home ads
Queensland New Zealand has banned junk food ads at 2,000 outdoor advertising sites owned by the government. “Young people use public transport, they’re exposed to this sort of marketing, its a wallpaper in their lives.” says a government spokesman. An opposition politician responds:”We think the Government should be focusing on […]
How Lamar Won a Backyard Fight
Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Insider breaks down the three-hour hearing in Baton Rouge at the State House Transportation Committee, to share what worked. Background In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated truckers and loggers took aim at billboards, […]
Cannabis Advertising
The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018. Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]
Kerry Yoakum on Billboard Property Taxes
On Tuesday Insider ran an article by Paul Wright on a Pennsylvania Commonwealth Court ruling that billboard lease income could be considered when estimating the taxable value of land. This is a big issue for operators because landlords will be more reluctant to allow billboards on their property if a […]