Legal

Regulatory Roundup May 10, 2019

The Pilot reports that the North Carolina state house has approved a HB 645 which allows a billboard to be relocated within a 2 mile radius when it has to be moved for road projects.  The bill is sitting in the Senate rules and operations committee.  A similar bill failed […]

Do’s and Dont’s: Advertising CBD Products

By Kerry Yoakum, Vice President of Government Affairs, OAAA If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this report, I’ll explain CBD, how […]

Examples of How Digital Billboards Communicate With The Public During Emergencies.

Last Friday’s story on Ashby St’s tornado warning network illustrates how digital billboards perform a huge public service by allowing government agencies to communicate with the public in an emergency.  Ashby St isn’t the only out of home company which uses digital billboards to help communicate with the public in […]

GEFT loses procedural and due process claim against Westfield

On April 25, 2019 GEFT Outdoor lost a procedural and due process claim against Westfield, Indiana relating to construction of a billboard which Westfield stopped in December 2018.  GEFT still has a pending Reed v Gilbert lawsuit against Westfield. GEFT claimed procedural rights were violated because the city issued a […]

Queensland, New Zealand Bans junk food out of home ads

Queensland New Zealand has banned junk food ads at 2,000 outdoor advertising sites owned by the government.  “Young people use public transport, they’re exposed to this sort of marketing, its a wallpaper in their lives.” says a government spokesman.  An opposition politician responds:”We think the Government should be focusing on […]

How Lamar Won a Backyard Fight

Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3).  Insider breaks down the three-hour hearing in Baton Rouge at the State House Transportation Committee, to share what worked. Background In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated truckers and loggers took aim at billboards, […]

Cannabis Advertising

The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018.  Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]

Kerry Yoakum on Billboard Property Taxes

On Tuesday Insider ran an article by Paul Wright on a Pennsylvania Commonwealth Court ruling that billboard lease income could be considered when estimating the taxable value of land. This is a big issue for operators because landlords will be more reluctant to allow billboards on their property if a […]

Louisiana House Billboard Bill Defeated

This Baton Rouge newspaper headline says it all: House Concurrent Resolution 4, a draconian proposal to limit billboards in Louisiana, was defeated in a Louisiana State House committee by a vote of 14-3.  House resolution 4 had provisions to: Limit the number of Louisiana billboards to 7,000 Prohibit the conversion […]

Framingham approves ad supported charging stations

Metro West Daily News reports that Framingham, Massachusetts  Planning Board voted 4-1 to permit Volta to install  six electric vehicle charging stations which will be financed via advertising on the station.  Volta is active in 20 communities across the US. Insider’s take:  Expect to see more of this as cities […]