Dave Haynes at Sixteen Nine has a fascinating podcast interview with Chris Lydle, Google lead for digital signage and kiosks. Lydle says Google doesn’t want to compete in developing a content management system for digital signage but that it wants products like Chrome, Android and Eddystone to be used as the […]
By Sheila Anderson, CFO, Daktronics Every day, our spirit is reflected in the products we build and in the way we interact with our customers. Our ultimate goal as a company is to be transparent, honest, helpful and humble. So it may be no surprise that Daktronics is one of […]
Philly.com reports that Catalyst Outdoor and Downingtown PA residents are at a deadlock over trees. Downington is demanding that Catalyst plant a buffer of evergreen trees to prevent light from a digital sign shining into homes. Catalyst has agreed to plant 35 trees but Borough Council members say that will […]
Daktronics Offers Digital Billboard Customers Presidential Election Content And Data Package BROOKINGS, S.D. – Oct. 13, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is helping out-of-home digital signage owners sell advertising while also serving the public with a free 2016 election-targeted content package for Daktronics digital billboards. This free […]
Neil Bell owns New South Outdoor which operates 5 digital billboards in Auburn and Opelika Alabama. He also owns Ripple Feed, a company which provides software to allow customers to automatically load ads into a digital sign’s content management system. The system costs $29-$65/month, depending on the number of ads which are […]
WEWHOville reports that The West Hollywood City Council will be asked to endorse an iconic proposed billboard known as “The Belltower” on Sunrise Boulevard. The project is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museaum of Contemporary Art and Walter P Moore engineers. If approved the project […]
Digital billboards have become much more efficient. Here’s a September 22, 2016 Daktronics blog post about a customer who reduced his power bill by 50% by replacing a 2005 digital sign with a 2016 digital sign. Long Time Customer Sees Massive power Savings. If you’re an Independent billboard operator and […]
Guess what’s the number one search query on the Billboard Insider website this year? “How to hack a digital billboard.” There are lots of people out there who would love to hack your digital signs to make you look bad or simply to show they can get away with it. […]
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
Insider has attached a Watchfire Press Release about a widget which lets owners of Watchfire digital billboards integrate real time baseball scores into their boards. Seems like a great way to make use of unused space on a board during playoff season for any sport. DANVILLE, Ill. – (October 4, […]
