A two-sided digital billboard and steel monopole structure can cost $250,000 – $350,000—a significant investment regardless of the size or experience of the billboard operator. In August, digital billboard manufacturer Watchfire Signs and Blip Billboards, an online digital billboard ad seller, announced an innovative program to help reduce the upfront cost of a […]
Rob Norman, Chief Digital Officer of Group M Worldwide talked about digital out of home at Wednesday’s Video Everywhere Summit. Insider has excerpted some of Norman’s comments. What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices. You would expect […]
by Kerry Yoakum, Vice President of Government Affairs, OAAA. (Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective: as a former state regulator. Yoakum recalls the introduction of digital technology into the marketplace and what led up to the […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colors, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. […]
DANVILLE, Ill. — (October 25, 2017) — Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet. YESCO recently selected Watchfire […]
COLUMBUS, Ohio, Oct. 23, 2017 /PRNewswire/ — DOmedia, which operates the largest database of out-of-home advertising in the U.S., announced today that advertising agencies can now access over 1 million media assets through its platform. In 2017, nearly 25 percent of agency-driven U.S. out-of-home advertising spend is committed to be managed via […]
DALLAS–(BUSINESS WIRE)–Ultravision International, a world-leading innovator and manufacturer of LED displays and LED lighting, today announced that it has reached a definitive agreement with Lamar Advertising Company (NASDAQ: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, for Lamar to purchase LED billboard lights and Modular […]
Hurricane Harvey and Irma have put storm preparedness top of mind. Timur Colak, CEO of digital billboard manufacturer Lightking, spoke at the September 2017 IBOUSA meeting on LED Billboards and storm preparedness. Insider asked Timur to summarize his talk. Timur, what parts of the country are at risk for major […]
WALTHAM, Mass., October 4, 2017 – Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Through partnerships with both Clear […]
By Dan Hooper, Formetco Marketing Director When companies look to buy digital billboards and outdoor advertising supplies, they have a choice between large public or private equity companies and family owned businesses. While large public companies and private equities have their advantages, the benefits of buying from an established family-owned […]
