By Carol Wade, Marketing Director, Watchfire Signs In response to a healthy market, a significant expansion of new opportunities and a growing roster of billboard operator customers, Watchfire has announced that it will expand from five to seven sales territories in 2018. The company will be hiring two new territory […]
More developments in the Washington DC digital sign saga which Insider wrote about earlier this week. Don MacCord and Shannon Doyle have been indicted by the FBI for conspiracy to commit wire fraud, false writings to a government agency, obstruction of official proceedings and destruction alteration or falsification of records. […]
Digi Outdoor Media Inc., a company which raised $4.5 million to construct and install digital signs for commercial advertising around Washington DC has been sued by the Securities and Exchange Commission for theft of more than $2.3 million from investors. You can read the lawsuit here. The lawsuit alleges that […]
The Denver Post and 16:9 have written about a welcome sign/digital billboard on Pena Boulevard as you exit the Denver Airport. Panasonic is the sign manufacturer. The $14.5 million cost of the sign was to have been recovered by advertising. the problem was that nobody at the airport did the […]
The transportation leader of the US House of Representatives praised the FBI’s use of digital billboards as an effective partnership that saves taxpayers’ money and enhances safety. On November 29, Congressman Bill Shuster, R-PA, published a statement in the Congressional Record, commending billboard operators for donating space to help law […]
In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus. The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet). The sign curves around the corner of the building and can show a large piece of […]
By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards. As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]
Neil Bell of New South Outdoor talked with Insider recently about the benefits of live sports score streaming on digital billboards. How do you incorporate live streaming of scores into your digital billboards? Currently, we are using RippleFeed to update any dynamic content that we have running on our boards. […]
Lamar has produced a 3 minute video showing how to combine digital billboards and dynamic content: day-parting, weather-related ads, traffic-related content , live scores, trending items, countdowns, and social media content. Nice job Ian. [wpforms id=”9787″] Paid Advertisement
Insider heard Brad and John, a couple disk jockeys from Bellingham, Washington talking about smart digital billboards on a September 26 podcast. Brad and John got a little bit right and an awful lot wrong about digital billboards. Insider has excerpted the 5 minute podcast in italics so you can see […]
