M+D Properties is installing two mega displays at The Source OC in Orange County, California. The displays will be 160″ by 40′. Here’s a link to the press release. Insider talked with Shawn Choi, Communications Manager of MD Properties for more details. Are you going to sell advertising on […]
Yesterday, Insider excerpted the security sections from the Digital Out of Home Primer. The primer reiterates the importance of physically securing your digital billboards. DJ Jennings of Smartlink reminds Insider that Smartlink has developed systems to keep your digital billboards safe: At Smartlink we have been helping to provide ways […]
The second most popular post on the Billboard Insider website is Hacking Digital Billboards. There are people out there who would love to hack your digital signs. The Digital Out of Home Primer which was published last week contains an outstanding summary of the issues relating to digital billboard security […]
In February 2019 the FCC issued an enforcement advisory out of concern over a “growing number of companies that market noncompliant light-emitting diode (LED signs) in violation of the FCC’s rules.” The FCC had an initial round of enforcement actions in July 2017. Nineteen digital sign makers were fined. Insider […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
ATLANTA, Ga. (March 26, 2019) Formetco announces its new enterprise grade F360 CMS software’s open architecture design will connect independent operators, turning many small operations across the country, into a larger group with a stronger voice. F360 allows independent operators access to an array of services that cannot be easily […]
LAS VEGAS – March 22, 2019 – Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, today announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively […]
CNBC writes that a 46 story billboard is going up at the corner of 47th street at Broadway and 7th Avenue. The billboard will be incorporated into a building which replaces the soon to be demolished Double Tree Hilton Hotel. The digital billboards are part of a $2.5 billion redevelopment […]
Ken Klein, OAAA Executive Vice President, Government Affairs The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. For decades, […]
February 25 2019: Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along […]
