SAN FRANCISCO, June 10, 2020 — Volta, the industry leader in innovative electric vehicle charging networks, today announced a new service for displaying dynamic safety alerts, the Volta Response System, offering city officials and first responders a flexible platform to amplify public safety broadcasts. The Volta Response System was first deployed in Huntington Beach, […]
Digital Signs
Plainview LED Expands Chattanooga Operations
Chattanooga, Tennessee-based PlainView LED is expanding operations with a new assembly plant. The 10,500-square foot facility was purchased March 24 of this year, as the COVID-19 pandemic began to rock Tennessee. PlainView LED staff members completed building renovations in just 45 days. “The ‘pause’ in the economy allowed us time […]
Veale Honors 2020 Grads Deprived of Ceremonies
Santa Rosa, CA – North Bay Area drivers will see new hopeful messages for 2020 graduates who cannot celebrate in the traditional ways during the COVID-19 pandemic. The idea came from Veale Outdoor Advertising General Manager Tom Jackson, as his family and those around them were disappointed by the fact […]
Vistar Media and Quividi Join Forces to Fuel Programmatic DOOH
Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), today announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a […]
King Outdoor Growing with Daktronics
King Outdoor, a family-owned business in Scranton, Pennsylvania, recently partnered with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to install a 10-millimeter line spacing digital billboard, as well as two other 16-millimeter billboards, increasing their ad holdings by 32%. “We wanted to make sure we had the best, newest technology for our […]
Blip Pitches Ads for Grads
Last week Blip billboards launched an innovative program to allow parents to honor grads. Some details on the program. It’s a self-serve $20/day nationwide program. Parents can login and design an ad and select the billboard on which they want to run. Blip also provides the program to schools in […]
Mark Boidman: “Short term, it’s defense, Long term, it’s offense.”
THE rAVE Agency and Zoom partnered for the inaugural LAVNCH Week and Mark Boidman of PJ Solomon provided the Keynote address. Here are highlights from Boidman’s talk: Covid-Specific Media Impact There will be a slowdown in advertising spend as firms cut back on marketing budgets Though Media relating to […]
IRS Covid Public Service Ads
Several readers have received emails asking them to run PSA ads for the IRS. The readers asked Insider if the campaign is legit. Insider contacted an IRS representative for more information. Is the IRS running a COVID Tax Relief PSA Campaign? Thank-you so much for reaching out and expressing an […]
Broadsign on the impact of Covid-19 on Digital Out of Home in China and Australia
Broadsign interviewed staff members in China and Australia about the impact of covid-19 on digital out of home. We’re running the responses below. We are living in unprecedented times as the novel coronavirus COVID-19 has rapidly spread around the world, and the global population navigates a new normal, many […]
Daktronics Resumes Redwood Falls Production
BROOKINGS, S.D. – April 10, 2020 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota announced it will resume production at its factory in Redwood Falls, Minnesota, on April 13th as demand for communication products remains steady. “It is essential that we reopen to meet customer needs. Our sister factories in Brookings and Sioux Falls have […]