NYC, US, 17 September 2024 – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show the US has strong adoption of prDOOH, with programmatic accounting for almost one third (29%) of campaigns […]
New York — September 18, 2024 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital […]
Incite Digital Displays has partnered with digital display manufacturer ChainZone Technology. To expand its turnkey project provisioning in tandem with ChainZone’s revolutionary optical Lense on Board (LOB), developed for large digital display deployments. The patented LOB technology is the next evolution in digital displays. The features and benefits are enhanced […]
the7stars has announced the successful execution of a highly targeted multi-channel campaign for Europe’s leading ride-hailing app, FREENOW. This the first time FREENOW has utilised Prospero, the7stars advanced programmatic platform powered by Hawk. The campaign, which ran this summer from May 22 to July 9, 2024, leveraged Prospero’s cutting-edge API […]
On last week’s earnings call Daktronics CEO Reece Kurtenbach highlighted that Daktronics is investing in the customer service software and the software which runs daktronics products. Billboard Insider asked Daktronics Out of Home Advertising Market Manager Collin Huber the impact this might have on Daktronic’s digital billboard customers and Huber […]
Amsterdam, September 9 – This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial […]
By David Burrick, Chief Strategy Officer, Intersection Co. As the calendar turns to September, there is a lot to look forward to – the start of football season, leaves changing colors and, of course, the beginning of a new school year. This fall, approximately 18 million Americans will be heading […]
NEW YORK CITY – GPO Vallas, a leading Latin American “out-of-home” (OOH) advertising company announces the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which generate over 3 billion […]
New York & Los Angeles – September 5, 2024 – Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, today announced that Prebid now supports DOOH and confirms the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within […]
New York, NY – September 4, 2024 – Screenverse, a leading player in the digital out-of-home (DOOH) advertising industry, is proud to announce the rebranding of the “Screenverse Office” programmatic network to “Screenverse + TouchSource.” This strategic rebrand reflects TouchSource‘s expansion beyond office environments into high-traffic retail venues, including urban […]
