Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I think the reasons can be grouped into the following: Capability Awareness & Education This – is probably our biggest weakness – Evangelizing the capabilities of our tools In general, I think on the sales / […]
Departure Media’s David Menk gives this advice on how to run a dynamic content billboard campaign as feedback to our readers poll which showed that dynamic billboard campaigns are underused. I’ve been working with digital OOH since the initial inception in 2007. When it was first launched I was working […]
Lamar Advertising VP of digital growth Ian Dallimore says the low number of brands using digital billboard weather feeds is due to the following: Lack of Connection Between Billboard Buyers and Creative Agencies: – Disconnect in Collaboration: Billboard buyers and creative agencies often operate in silos, leading to missed opportunities […]
Weather and sports are the most used digital billboard content feeds according to our Billboard Insider poll. 28% of our readers use a weather content feed, 20% of our readers use a sports content feed and 8% use a digital art content feed. 20% of our readers don’t use any […]
One of the advantages of digital billboards is that you can run a direct content feed to your digital billboard. This can include everything from weather to pollen counts to curated moments to real time sports updates. What content feeds do you run to your digital billboards. Take our […]
LAS VEGAS (June 20, 2024) – Sphere Entertainment Co. (NYSE: SPHR) announced today that Sphere will celebrate the one-year anniversary of the Exosphere’s first illumination on July 4th with an all-new Exosphere content and audio experience – the “Sphere Fourth of July Celebration” presented by Verizon. The Sphere Fourth of July Celebration […]
If you want to understand the digital billboard market you need to follow Daktronics commercial division which includes roadside digital billboards and spectaculars. Daktronics released 4Q FY 24 earnings last week. Consolidated revenue and orders were up 3% and 15%, respectively for 4Q FY 24, but commercial sales and commercial […]
California out of home attorney Marnie Christine Cody Ware couldn’t help noticing some spectacular digital billboards on a recent trip to Milan. She shares this with Billboard Insider. Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 […]
DAYTON, OHIO, US—June 5, 2024—STRATACACHE today announced the acquisition of digital signage and out of home specialist Dot2Dot Communications, based in Ontario, Canada. Dot2Dot is a digital signage integration specialist and strategic partner of Scala, part of the STRATACACHE family of digital signage companies. The acquisition extends STRATACACHE’s global […]
New York, NY– June 3, 2024 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard. At over […]
