San Francisco – Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, helped Verizon kick off the expansion of its 5G network in Las Vegas with the activation of 3D holograms on top of its vehicles. From Monday, May 24, to Sunday, May 30, […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today he talks about West Hollywood’s embrace of digital billboards. 17 new digital billboard faces I really like what’s going on in West Hollywood. I worked in that market with CBS Outdoor when we did a double faced […]
PARIS – June 24, 2021 – Daktronics and Viparis Parc Expo Porte de Versailles have partnered to create an iconic installation in Paris in 2020, a project that received the ICONA D’OR Award for digital achievement. The mobile awning is an architectural lighting project that was completed in conjunction with […]
(Miami, FL): In partnership with IKE Smart City, the City of Miami unveiled the first in a series of IKE interactive kiosks at a ribbon-cutting ceremony on June 22, 2021. Four of the thirteen kiosks planned for the Wynwood neighborhood have been installed, with the remainder to follow shortly. IKE […]
Clever video from Media Resources that shows what they can do. Insider says well done! [wpforms id=”9787″] Paid Advertisement
Scoreboard Is Largest in Chattanooga Region CHATTANOOGA, Tenn.— Chattanooga’s first professional soccer specific stadium is now home to a PlainView LED Stadium Series scoreboard. Installation for the jumbotron and other customized digital products at CHI Memorial Stadium wrapped June 14. At more than 2,000-square feet, the scoreboard is the […]
DALLAS–(BUSINESS WIRE)–Reflect Systems – provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments – today announced it has been awarded a patent (U.S. Patent No. 11030643) for the company’s AdLogic platform. The patent details the process by which a computer system can precisely deliver targeted advertising […]
SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial […]
Insider saw the recent press release announcing the teaming up of two Chattanooga, Tennessee based OOH companies, PlainView LED and Vincent Printing. Their agreement allows Vincent Printing to promote and sell PlainView LED digital displays within its various customer and distribution channels. Insider thought it was an interesting partnership so […]
