Today’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits. Here are the highlights from Russell’s interview. Review Samsung’s history with out […]
Billups Chief Strategy Officer Rick Robinson has a fascinating conversation with Brian Eck of the City of West Hollywood on the In the World podcast. West Hollywood has approved 21 innovative development projects which incorporate out of home advertising on the Sunset Strip. Robinson says “I think it’s breathtaking. This will […]
NEW YORK & LONDON – Sept. 29, 2020 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare, the real-time data exchange, to extend Adsquare audience targeting into programmatic out-of-home. This partnership expands Vistar’s full suite of data solutions – including 1st-party, behavioral, […]
A Daktronics Blog Post Indoor video walls are an accelerating trend in digital signage. The Daktronics line of Narrow Pixel Pitch (NPP), or fine pixel pitch, LED video walls can open exciting new doors for you in Out of Home advertising. New opportunities Video walls provide the option for close, […]
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo a Quotient brand. The holidays are approaching quickly, but consumers are unsure of how this beloved season will play out due to the current landscape. From Halloween to Thanksgiving to winter festivities the holidays are usually a time for families and […]
(Montclair, New Jersey) Pearl Media, an award-winning Out-of-Home Advertising and Marketing company, is proud to announce the activation of one of its newest digital and static Out-of-Home advertising properties at the corner of 5th Ave & Broadway, Downtown Nashville’s busiest and most iconic intersection. This new media platform is the […]
Another city is raising money for city services by leasing land on city property for digital billboards. On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]
Dusty’s Outdoor has installed its first digital billboard – a 10 x 30 back to back digital sign in Mt Vernon, IL. Insider talked with Travis Rhodes. You’ve been planning this for a while We have been working hard for the past 2 years with the city of Mt. Vernon, […]
On this week’s Billboard Insider podcast Jonathan Gudai described the three myths surrounding programmatic out of home. Myths about programmatic out of home. Number one, programmatic should be looked at by the media owners as an extension of their business. I think for a very long time it was viewed […]
