On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]
LOS ANGELES (PRWEB) JANUARY 26, 2021 This January 2021, New Tradition Media has signed a long-term lease agreement with DJM and Gaw Capital Partners to take over the master advertising lease at the famed Ovation Hollywood property (previously Hollywood and Highland) in Los Angeles. New Tradition is a rocket ship within […]
Baton Rouge, LA – January 26, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than […]
San Francisco, CALIF. – Jan. 27, 2021– Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to […]
NEW YORK (January 26, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for travel-based measurement. Vistar’s DOOH solutions, coupled with Arrivalist’s measurement capabilities for the travel sector, now provide marketers with a detailed view […]
Branded Cities’ fourth media acquisition at Canada’s busiest intersection, Yonge & Dundas Toronto, Canada – January 20, 2021 – Branded Cities North America’s leading iconic Out-of-Home (OOH) media company, has entered into a new long-term agreement with Rogers Sports & Media for the re-development of the Rogers Tower located in the heart […]
NEW YORK, NY — JANUARY 22, 2021 — Curb Taxi Media, the leading provider of mobility-centric media in the United States, announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Together, they plan to expand Curb’s programmatic network and enable more agencies and […]
BOSTON, MA—Orange Barrel Media recently upgraded its digital display at the high-profile W Hotel in Boston’s Theatre District. The new LED video screen was provided by SNA Displays. “We are pleased to collaborate with SNA Displays to upgrade the screen at the W Hotel, and believe this new high-resolution display […]
New York—SNA Displays built what’s being dubbed the Broadway Plaza Digital, a new LED spectacular in a prominent location at the southeast end of the Times Square bowtie. The new digital, from SNA Displays’ EMPIRE™ line of exterior display products, is installed just outside H&M’s Times Square flagship location at 151 West […]
MOUNTAIN VIEW, Calif., January 14, 2021 –(BUSINESS WIRE) — Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, today announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the […]
