By: Anna Bager, OAAA President and CEO I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an […]
Digital Signs
Going to the Mat: Small-town Daktronics Lights Up the World
By Robert Moore, President of Riley Outdoor and Patriot Outdoor, Greenville, North Carolina If you wrestled, chances are Daktronics kept score. A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world. The story of Daktronics […]
Orange Barrel Media Launches Sunset Spectacular in West Hollywood
Orange Barrel Media (OBM) is pleased to announce the launch of the Sunset Spectacular at 8775 Sunset Blvd. The innovative full-motion digital media tower was created through a public-private partnership with the City of West Hollywood and is estimated to generate on average $3 million in annual revenue for the […]
Speakers Announced for Video Everywhere Canada June 9-10
NEW YORK, May 12 — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. The livestreamed event […]
Houston City Council Approves 75 Digital Kiosks
IKE Smart City, a sister company of Columbus Ohio based Orange Barrel Media was awarded a 12 year contract with the City of Houston to install 75 digital kiosks. The kiosks will be placed along sidewalks with high pedestrian traffic. The kiosks will display ads and provide information and direction […]
Adkom adds Roadrunner Inventory
Rancho Santa Margarita, CA – May 11, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company’s national network is now available to brands and OOH specialist buyers via Adkom, the largest network […]
Media Resources Adds Wash DC/Baltimore Office
Baltimore, MD, May 7, 2021: We are excited to announce our new Washington D.C. / Baltimore Metro office location offering Digital Signage repairs and wholesale to the trade sign installation services. We specialize in many different market segments from Digital Signage and Menu Board systems, Excavation, and foundation work for […]
Media Resources Adds Rose As SVP – Operations
May 3, 2021 – Media Resources is pleased to announce that Peter Rose, P.Eng, has joined Media Resources as Senior Vice-President of Operations. In this new role, Peter will oversee Media Resources products and services worldwide as part of the senior management team. Peter will provide comprehensive operational & supply […]
What is Programmatic Advertising?
By Marissa Bernstein, Director of Marketing at Vistar Media If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. This article will answer […]
VIOOH and Atedra to Supply Digital OOH to US
London / Toronto, 27 April 2021 – Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, […]
