NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings. The scale of individual brand investment in the programmatic OOH […]
Digital Signs
Sr Ad Execs Increase Use of QR Codes in Out of Home Advertising
Miami, Florida — March 3, 2022 – The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ: ALF), an […]
Formetco Promotes Matt Leech to VP of Strategic Partnerships
March 3, 2022 Duluth, GA – Formetco, the largest full-service supplier to the Outdoor Advertising Industry, is proud to announce the promotion of Northeast Sales Manager, Matt Leech to the position of Vice President of Strategic Partnerships. Leech began with the company in 2004 in inside sales, before moving to […]
More than 1,000 Square Meters of LED Advertising Space
It is one of the largest LED DooH advertising spaces in Europe: 1,020 square meters of semi-transparent LED display recently covered the upper part of the Palmers high-rise building near Vienna. Booking is possible from March 2022. [wpforms id=”9787″] Paid Advertisement
Blip Billboards Drives Sales for Utah Restaurant Chain
Mr. Charlie’s Chicken Fingers, a local Utah restaurant owned by Paul Willey that serves southern comfort food and fried chicken, started in 2019. It quickly gained acclaim with locals, being voted first place as Utah’s Best New Chicken Item and second place as Best New Restaurant in City Weekly’s Best […]
2022 is the Year of pDOOH
By: Julia Cramer, Adomni Content Specialist Synopsis: DOOH shows no signs of slowing down, with media owners and buyers excited for the future of programmatic! As we begin to wrap up Q1 2022, it appears out-of-home (OOH) advertising is surpassing experts’ predictions! According to the Standard Media Index, OOH ad […]
Lamar Inks 10 Year Agreement to Expand Denver RTD Digitals
Baton Rouge, LA – February 22, 2022 –Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that the company has secured a 10-year System Advertising Program contract, with additional options through 2042, with Denver’s Regional Transportation District (RTD). RTD operates and maintains a mass transportation […]
VIOOH and JCDecaux Programmatic Digital OOH Takes Off at US Airports
NEW YORK CITY, NY – February 16, 2022 – Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out of home at selected U.S. airports in partnership with JCDecaux North America. The programmatic DOOH (prDOOH) offering will be available at major U.S. […]
Daktronics & YESCO Partner on Semi-Transparent LED Display
Semi-transparent LED technology delivers outward visuals while also allowing light to pass into the windows behind BROOKINGS, S.D. – Feb. 15, 2022 – A new freeform LED display at Security National Financial Corporation in Murray, Utah, has been manufactured and installed by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in partnership […]
Billups Buys SaaS Platform Ads on Top
(Portland, Oregon, U.S. – February 15, 2022) – Billups, the largest privately held out-of-home technology and managed services company in the U.S., today announced it has acquired Ads on Top, the only API-first ad server and supply-side platform (SSP) built specifically to handle loops and programmatic digital out-of-home (DOOH). Ads […]
























