NEW YORK CITY, NY, 9th November, 2021 – A new programmatic digital out of home (prDOOH) research paper released today by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be […]
Billboard Insider is seeing increased use of monument signs and small digital signs. We asked out of home siting and development expert Andy Goodman what he thinks and he said this. Monument Signs Electronic Billboards designed to look like Monument style signs, Gateway signs and Landmark Message Center signs are […]
Printed with the permission of One of DOOH’s best qualities is how compelling it can be. The right messaging and creative can stop a person in their tracks, using this medium to produce these kinds of results is exactly the philosophy that drives Pearl Media….and it’s why buyers looking to […]
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has been selected as the supply-side platform (SSP) for Scentre Group’s inhouse digital network, BrandSpace, providing programmatic access to its high impact inventory in New Zealand. Scentre Group is the owner and operator of five Westfield Living […]
RESTON, Va., Oct. 28, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, […]
Uber has finally unveiled its latest brand activation and long-term takeover atop the historic Bruckner building and against the coveted NYC skyline. Uber’s new five-year takeover of this sign, operated and designed by Clear Channel Outdoor, marks only the 7th brand to adorn this historic landmark in the sign’s nearly […]
NEW YORK–(BUSINESS WIRE)–Meet The People, the next-generation global advertising and consulting group formed by experienced advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey, and Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, announced their partnership on-stage at the Digiday Media Buying Summit during Advertising […]
Baton Rouge, LA – October 25, 2021 – Lamar Advertising, one of the largest outdoor advertising companies in the world, is commemorating a major milestone in Out of Home advertising – the 20th anniversary of the industry’s first large format digital billboard. The brainchild of former Lamar Vice […]
LOS ANGELES, October 20, 2021 – KEVANI, Inc. (“KEVANI”) – L.A.’s market leader in digital out-of-home media sales and development – has today announced the debut of the “Sunset Limelight” ad display on Sunset Boulevard following the signing of a 20-year media sales and development agreement. “The Sunset Limelight pays […]
224 LED displays, most in the world at a sports and entertainment venue, are installed and integrated into the fan experience including dual hanging displays BROOKINGS, S.D. – Oct. 20, 2021 – As professional hockey returns to Seattle, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with the Oak View Group, […]
