Digital Signs

Cooler Screens Adds Execs and Board Members to Support Growth

CHICAGO, May 18, 2022—In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world’s largest digital media platform […]

GSTV Partners with Vistar Media for Ad Serving Technology

  New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power […]

DPAA, Comscore and Talon to Host Place Based Digital Upfront

New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH) specialist media agency, to […]

Reveal Mobile Launches New Self Serve Platform for OOH Measurement.

Raleigh, NC and New York, NY – May 12, 2022 – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the launch of a new self-service platform for out of home (OOH) campaign measurement. The new platform, called the Mira Console, is the first of its kind […]

Skies Above Media to sell ads on Swiftmile electric vehicle charging station screens

Swiftmile’s unique approach to advertising combines light electric vehicle charging stations and a digital ad screen to create a network for micromobility and digital-out-of-home. This is where Skies Above Media brings their assets to bolster the advertising component. Joel Martin, VP of DOOH at Swiftmile, is confident this collaboration will […]

Volta Brings the Power of Its Media Network to More Verticals With the Store Next Door™

Advertisers can now target high-propensity customers using nearly 40 store categories   May 10, 2022 06:00 AM Pacific Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today launched its new Store Next Door™ place-based targeting offering. This product brings the […]

GroupM Survey Says DOOH Ads Encourage Purchase

New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]

Jonathan Gudai on Shoutable

Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards.  We talked with Jonathan Gudai the CEO of Adomni to learn more. What is Shoutable Shoutable is a brand new standalone platform.  It’s a new division of Adomni.  […]