TOKYO, JAPAN, MONTREAL, CANADA, August 4, 2021 – Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in […]
Lucit sends big-ticket inventory from realtors, auto dealers, ag dealers and recreational dealers directly to digital billboards in real time. Billboard Insider talked with Lucit’s CTO Eric Kubiwschta. How did Covid impact your business. We essentially began building our product a few months before Covid hit. Our initial target was […]
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
Creating a live events destination for the 21st century Samsung Electronics America partnered with SoFi Stadium and Hollywood Park to create a global sports and entertainment destination in the heart of Los Angeles. The Infinity Screen by Samsung is a revolutionary feat of engineering that hangs 122 feet above the […]
Digital billboard delivery times have lengthened. Here’s what manufacturers tell Billboard Insider: Delivery times are as much as 6-12 weeks. This is up from a normal 2-4 week delivery cycle. There is strong demand for digital billboards. Ocean shipping costs have risen dramatically. From $4,000 per container to $20,000 per […]
NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, today announced the close of a $20 million Series A funding round. The investment was co-led by Revolution Ventures and Tribe Capital. The company will use the funding to […]
Phoenix, AZ – July 19, 2021 – Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, announced today that it will be livestreaming the historic launch of Blue Origin’s first human flight. The event is set to take place on July 20, 2021, with liftoff expected […]
Rancho Santa Margarita, CA – July 19, 2021 – Road Runner Media, a media company driving the future of road safety and advertising, today announced that its mobile digital Out of Home (mDOOH) network is now active in Philadelphia, Washington D.C. and the New York City region, including Northern New […]
RESTON, Va., July 15, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency […]
Park Outdoor’s Stephen Frank calls our attention to a new build on land owned by the town of Camillus, NY. The property had this old wood billboard. Park Outdoor received approval to replace the old wood structure with a 12 x 23 Daktronics digital billboard. Park removed the old billboard […]
