Digital Signs

Collin Huber on what to ask when you buy or replace a digital billboard

Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics.  Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]

Lamar Installs Overhead Digitals at Indy Airport

Baton Rouge, LA – December 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today launched a new Overhead Digital Network at Indianapolis International Airport (IND) as part of its planned, high-impact upgrade of digital displays. Lamar was awarded the advertising […]

Daktronics Promotes Josh Francois Into Spectaculars Director Role

Restructure of the company’s Spectaculars division delivers better coverage for customers BROOKINGS, S.D. – Dec. 1, 2021 – As video display systems continue to grow in complexity and variety of projects in the United States, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has promoted Josh Francois into the role of managing […]

Uber Selects Vistar as Programmatic Partner

NEW YORK, NY (December 2, 2021) — Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), today announced that it has been selected by Uber OOH, Uber’s digital cartop advertising network, as a new programmatic partner. Uber OOH will leverage the Vistar supply-side platform (SSP) to […]

Catalina and GSTV Partner to Measure DOOH Ad impact

ST. PETERSBURG, FL, Dec. 1, 2021 – Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and […]

Photograph Digital Signs Like a Pro

With permission from Daktronics. LED displays are difficult to capture in a photo. A few simple adjustments to your process or camera settings can help you capture a breathtaking photo. Getting a high-quality photo of a digital display can be tricky. But, showing off all your digital assets is worth […]

Place Exchange Partners with Uber

New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and […]

Alfi study finds digital out of home wins from cookie restrictions.

Miami Beach, FL / November 18th, 2021 – The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. With Google Chrome, which controls the majority of the global browser market, following suit next […]

Pearl Media Expands to Manhattan West

Montclair NJ – Pearl Media, an award-winning Out Of Home and Marketing Agency, is broadening its New York City portfolio of premium, high-impact media properties with an exclusive media relationship at the recently opened development from Brookfield Properties, Manhattan West.  Manhattan West is situated at the doorstep to one of […]

Jen Clites and Shawna Hanson on Sign Permitting

The Daktronics Experience podcast interviewed Jen Clites and Shawna Hanson on digital sign permitting.  Some of the highlights. How Daktronics helps customers with regulations The most common thing that we do is the customer…will ask the sign legislation team to look up local codes…and tell them whether it’s likely or […]