New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]
Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards. We talked with Jonathan Gudai the CEO of Adomni to learn more. What is Shoutable Shoutable is a brand new standalone platform. It’s a new division of Adomni. […]
Las Vegas, NV. May 4, 2022. Just in time for Mother’s Day, Social Media stars Dixie and Charli D’Amelio announce their partnership with ShoutableTM, a new and unique way of creating and sharing messages with friends, family and loved ones. Using Shoutable’s new technology, anyone can create and post a […]
By Andy Rocker, Director of Customer Success, Blip Billboards Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Andy, […]
NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to […]
New York, NY – April 27, 2022: Captivate, a leading digital-out-of-home video network, today announced a strategic alliance with ACTV8me, (actv8me.com) a digital marketing technology leader, to extend ad reach and effectiveness through integration of ACTV8me’s proprietary SQR Code™ solution with Captivate’s ad inventory. Brands and agencies can now enhance […]
NEW YORK, April 14, 2022 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform (SSP). For the first time, advertisers can now activate dynamic creative campaigns at scale […]
BOSTON — April 13, 2022 – OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, released new research that cites 92% of marketers plan to boost their OOH budget in 2022. While 98% of survey respondents said they invest in digital advertising, 97% are looking to alternative channels with […]
Lucit and Formetco have developed a full-featured, real-time integration between the Lucit platform and the Formetco 360 player software. In partnership with Gusaas Signs of Bismarck, ND as the first major install. “Giving advertisers the ability to update ads in real time is a tremendous sales tool for our operators. […]
WHO: Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. WHAT: As the world sheltered at home and purchased more products online, many believed the […]
