TORONTO, Sept. 6, 2022 /CNW/ – Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has acquired Imagine Outdoor’s entire digital out-of-home advertising network in Alberta, as of Sept. 1, 2022. The new digital screens are bringing Astral’s total digital inventory in Alberta to 39 faces, allowing more […]
Digital Signs
DPAA Global Summit Speakers Announced
NEW YORK – September 6, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for its Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) in New York […]
Liquid I.V. Promotes Hydration Products via Swiftmile
Many companies are striving to go environmentally-friendly with their products, services, and operations. Liquid I.V., as well as many other organizations, are taking it step further by advertising on eco-friendly channels. Liquid I.V. recently promoted their premium hydration products through their advertising partners, AdQuick.com and Skies Above Media. They chose […]
Consumer Misperceptions of Giftable Billboards
By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]
Vistar Media Launches Programmatic Mediation
Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]
Spotlight Outdoor Runs Vegas Cirque du Soleil Campaign
LAS VEGAS (Aug. 25, 2022) – Spotlight Outdoor Ads, an enterprising leader in the outdoor advertising and out-of-home (OOH) advertising industries, announced a partnership with North America’s largest licensed sports retailer, LIDS to showcase the first and only digital screen to consistently and actively play 3D content on the iconic […]
Swiftmile Runs Center for Missing Children Campaign
Since 1984, the National Center for Missing & Exploited Children (NCMEC) has served as a national non-profit for combating the dangers children face. In 2021, NCMEC assisted with more than 27,000 missing child cases and received more than 29 million reports of suspected child sexual exploitation. Looking forward, NCMEC has […]
Silvercast Media Brings 3D Spectacular to Times Square
New York, NY — SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, 3D digital art on in the heart of Times Square for the public to enjoy through the week. Appearing on SILVERCAST’s 30,000 sq. ft. iconic […]
Smartify Runs PSA’s Supporting Refugees
Vienna, VA, August 16, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced that it will be providing inventory for the running of PSAs in support of HIAS, a global refugee organization, across its media network. The PSAs, appealing for donations to aid refugees […]
Clear Channel to Upgrade, Laguardia, JFK and Newark Airport Digitals
Today, the Port Authority of New York and New Jersey and Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) announced new, world-class digital media infrastructure at the region’s airports, including the unveiling of a transformative, new all-digital media network as part of […]