Digital Signs

DPAA Adds October Summit Speakers

NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today additional speakers for the annual DPAA Global Summit. Leading execs from brands and agencies will take the stage […]

Captivate Partners with Adelaide

NEW YORK – September 17, 2024 – Captivate, North America’s leading digital video network that delivers 100% viewable, fraud-free, brand-safe media in top office towers and luxury residential properties, is thrilled to announce a strategic partnership with Adelaide, a pioneer in attention metrics for advertising. This collaboration will enable Captivate […]

VIOOH Releases Annual Programmatic Report

NYC, US, 17 September 2024 – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show the US has strong adoption of prDOOH, with programmatic accounting for almost one third (29%) of campaigns in […]

Vistar Media and PMG Innovate on Best Western’s OOH Campaign

                                                         New York — September 18, 2024 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital […]

Incite Digital Displays Next Generation LED

Incite Digital Displays has partnered with digital display manufacturer ChainZone Technology. To expand its turnkey project provisioning in tandem with ChainZone’s revolutionary optical Lense on Board (LOB), developed for large digital display deployments. The patented LOB technology is the next evolution in digital displays. The features and benefits are enhanced […]

The 7 Stars Runs Multi-Channel Campaign for FREENOW

the7stars has announced the successful execution of a highly targeted multi-channel campaign for Europe’s leading ride-hailing app, FREENOW. This the first time FREENOW has utilised Prospero, the7stars advanced programmatic platform powered by Hawk. The campaign, which ran this summer from May 22 to July 9, 2024, leveraged Prospero’s cutting-edge API […]

Collin Huber on Daktronics software investments

On last week’s earnings call Daktronics CEO Reece Kurtenbach highlighted that Daktronics is investing in the customer service software and the software which runs daktronics products.  Billboard Insider asked Daktronics Out of Home Advertising Market Manager Collin Huber the impact this might have on Daktronic’s digital billboard customers and Huber […]

Fanta running DOOH campaign with real time AI content.

Amsterdam, September 9 – This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial […]

Connecting Campuses and Communities Through the Power of OOH Advertising

By David Burrick, Chief Strategy Officer, Intersection Co. As the calendar turns to September, there is a lot to look forward to – the start of football season, leaves changing colors and, of course, the beginning of a new school year. This fall, approximately 18 million Americans will be heading […]

GPO Vallas Rolls into the U.S. with SOMO, NYC’s Largest Car Top Ad Network

NEW YORK CITY – GPO Vallas, a leading Latin American “out-of-home” (OOH) advertising company announces the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which generate over 3 billion […]