London, UK: A landmark study, ‘The Attention Dividend’, reveals premium large format Digital Out of Home (DOOH) attracts five times more attention than online digital formats. Released today (June 11) by Ocean Outdoor, the UK’s leading premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, […]
Digital Signs
Intersection Expands LinkNYC Creator Network with Top New York City Voices Claudia Oshry and Caleb Simpson
LinkNYC Creator Network delivers content IRL on city streets — connecting with new audiences in an unmissable way New York, NY – June 10, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced the expansion of the LinkNYC Creator Network. Intersection’s latest group of partner creators features some of […]
Pearl Media Launches Midtown Manhattan Digital Network
Montclair, NJ – June 10, 2025 – Something big is coming to the streets of Manhattan: the first privately developed full-motion eye-level digital advertising network. Pearl Media, an out-of-home media company specializing in curated premium assets, is launching The Midtown Digital Network in NYC with 40 large-format digital LED’s placed […]
Branded Cities Adds American Dream
New York, NY – June XX, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the addition of American Dream’s exterior digital and static spectaculars to its growing portfolio through an exclusive agreement with Triple Five Group. Strategically located in the Meadowlands of New Jersey […]
Wildstone and HYGH Expand Digital Network in Germany
Berlin, 3rd June, 2025: HYGH and Wildstone have entered a strategic partnership to develop a German-wide network of digital billboards. Both companies have ambitious expansion targets, with plans to install modern, digitally connected OOH sites across Germany. Digital billboards saw a 13.7% revenue increase in Germany in 2024 and were […]
Broadsign Automates In-advance DOOH
MONTREAL, June 3, 2025 – Broadsign today announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to Out-of-Home (OOH) advertising, the new Broadsign Platform capability unlocks automated in-advance Digital OOH (DOOH) transactions, with support for static OOH transactions anticipated via a future update. Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed […]
FLO Advertising, HYPERVSN, and FIREFLY Unveil the World’s First 3D Holographic Experience Truck
Las Vegas, NV – 5/27/25 – FLO Advertising, the leader in mobile digital billboard innovation, in collaboration with HYPERVSN, the award-winning pioneers of immersive 3D holographic technology, and FIREFLY, the global leader in mobility-based out-of-home media, launch the world’s first 3D Holographic Experience Truck. The launch kicks off on the […]
Vistar Media Announces Global Data Partnership with Spotzi
Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology […]
Big Outdoor Unveils SunCienega, Expanding Its Sunset Strip Presence
May 19th , 2025 BIG OUTDOOR, a premier Out-of-Home media company known for iconic, high-impact locations, announces the launch of SunCienega (LA.D500) — a bold new digital display located at the intersection of Sunset Boulevard and La Cienega. This double-sided, full-motion spectacular faces both eastbound and westbound traffic on the Sunset Strip, offering […]
BIG OUTDOOR Launches “Top Shelf Network” in Santa Monica’s Newly Approved Outdoor Entertainment Zone
LOS ANGELES, CA — BIG OUTDOOR is proud to announce the launch of the Top Shelf Network, a curated collection of digital advertising kiosks designed specifically for alcohol brands looking to make a statement in one of Los Angeles’ most desirable, but hard-to-reach neighborhoods. This launch comes on the heels […]