On September 20, 2022 the Los Angeles City Council approved a bus shelter contract with Vector Media and Tranzito. We carried the Vector press release yesterday. Billboard Insider asked Vector Media CEO Marc Borzykowski about the project. How did the Tranzito partnership come about? The CEO of Tranzito, Gene Oh […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Media owners can take advantage of the versatility of DOOH, using it as an advertisement, a TV screen, a charging device, an easel, or a news source. Programmatic digital out-of-home (DOOH) has a surplus of marketing benefits that drive consumer interest […]
NEW YORK–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) today announced an organizational realignment to reduce costs and drive strategic priorities. This refocuses resources on accelerating the company’s successful digital advertising business, collaborating with Volta’s numerous retail and commercial property partners, and driving public-private partnerships that align with the $7.5 billion of funding the […]
Spectaculars division expands efforts to support key locations on each side of the United States BROOKINGS, S.D. – Sept. 26, 2022 – To build upon business, relationships and expanding LED solutions in New York and Las Vegas regions, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, introduces Jeff Everson and Savannah Stallworth […]
By a vote 12-1 the Los Angeles City Council approved the award of a transit shelter contract to Tranzito-Vector, LLC. to install 3,000 transit shelters and 450 shade shelters. Billboard Insider has not seen the final contract but here’s a link to the April 28, 2022 draft contract between Tranzito-Vector, […]
MONTREAL, CANADA – September 20, 2022 – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the appointment of Hector Gonzalez as Chief Revenue Officer (CRO) for the US and LatAm regions. Bringing over 20+ years of experience across the out of […]
NEW YORK, NY (September 20, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH) and MFour, the leader in behavior-driven survey research, today released survey findings on consumers’ financial services preferences and behaviors – from where and how consumers prefer to bank and spend money, […]
First the Release: Here is a portion of the JC Decaux press release from yesterday. Paris, September 19th, 2022 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has increased its stake in Interstate JCDecaux, LLC from 50% to 100%. JCDecaux North America is now the […]
By Sam Mallikarjunan, CEO of OneScreen.ai Out-of-home (OOH) advertising has never had more potential. The real-world medium is giving brands more options and more power to reach their audiences than ever before, at a time when many are burnt out on their go-to digital marketing tactics. Even with numerous recent […]
By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate. I know lots of operators who have […]
