SACRAMENTO, CALIFORNIA (January 2026) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the fabrication and installation of a new illuminated gateway arch marking the entrance to historic downtown Yuba City, California. Commissioned by North Star Construction & Engineering, Inc. in cooperation with the […]
WALNUT CREEK, Calif., Jan. 7, 2026 /PRNewswire/ — Insignia Capital Group announced today a strategic investment in Trooh Media, Inc. (“Trooh”), a leading digital-out-of-home (DOOH) media platform that enables brands to engage Gen Z audiences at scale across U.S. college campuses. The partnership is designed to accelerate Trooh’s next phase of […]
New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on […]
Daktronics, the leading U.S.-based designer and manufacturer of dynamic video communication displays and control systems for customers worldwide, today announced the acquisition of the intellectual property (IP), equipment assets and technical expertise from X Display Company Technology Limited (XDC), a recognized leader in mass-transfer processes and MicroLED (Micro Light-Emitting Diode) […]
Out-of-home advertising has played a vital role in brand visibility, evolving from simple painted signs into one of the most adaptive and influential formats in modern marketing. This transformation from static vinyl to dynamic digital displays has reshaped how companies reach audiences in the real world. The industry began […]
Insiders Note: Daktronics released their fiscal year 2026 2nd Quarter results this week. Here are highlights from the Company. Fiscal Q2 2026 financial highlights include: Operating income increased to $21.6 million, compared to $15.8 million for the second quarter of fiscal 2025; the year-ago quarter included $3.3 million of consulting expenses associated with business transformation […]
Montclair, NJ — December 8, 2025 — With holiday advertising in full swing across New York City, Pearl Media is seeing increased demand for its Midtown Digital Network and its ability to reach not only holiday visitors but regular New Yorkers. It’s the first private full-motion, eye-level digital network in […]
By Nick Coston By definition, CTV, or Connected TV, is any internet-connected TV that streams digital video content, including smart TVs, and or older TVs, hooked up to streaming devices. CTV bridges regular, TV with digital, targeted advertising. It works. Conversely, DOOH, digital-out-of-home advertising, simply uses digital screens in public […]
BROOKINGS, S.D., Dec. 03, 2025 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics,” the “Company,” “we” or “us”) (NASDAQ-DAKT), the leading U.S.-based designer and manufacturer of best-in-class dynamic video communication displays and control systems for customers worldwide, today announced the appointment of Ramesh Jayaraman as President and Chief Executive Officer, effective February […]
Last week Allison Outdoor announced the completion of its 47th digital billboard. We asked Allison Outdoor President/General Manager Claude Dicks to talk about what he’s learned about digital billboards What have you learned about what makes a good digital location? Demand, Location, Good Lease and View Time. Our preference is […]
