ST. PETERSBURG, Fla., Oct. 22, 2024 /PRNewswire/ — Starlite Media, a leading force in shopper marketing and out-of-home advertising, has named industry veteran Brian Dunphy Chief Commercial Officer. With a rich background in mobile technology, AdTech, and omnichannel media, Dunphy is set to propel Starlite Media’s growth in the digital-out-of-home (DOOH) space. Starlite Media’s […]
Here are excerpts from a speech by DPAA chair François M. de Gaspé Beaubien at last week’s DPAA Video everywhere summit. He refers to Solomon Partners investment banker Mark Boidman’s view of the industry and then comments on future trends. Billboard Insider thanks the folks at DPAA for sharing […]
Toronto, Canada (October 22, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, today announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into […]
October 16, 2024. In collaboration with IQVIA, a global provider of clinical research services, commercial insights and healthcare intelligence, DIGICHIEF has launched a series of health-related APIs targeted for Digital-Out-Of-Home campaigns in the United States. The offering will include both seasonal and physician diagnosed health conditions, aligned to zip codes, […]
Two OUTFRONT Chicago digital billboards were hacked yesterday. The hacker displayed anti-semitic messages on the boards. One message said “F*** Isreal” and the other message said “Death To Israel.” OUTFRONT took the digitals dark as soon as it was aware of the hack. Here’s a copy of OUTFRONT’s social media […]
Melbourne, 16 October 2024 Europe’s leading OOH infrastructure owner in first-of-a-kind agreement with Alliance Outdoor Media Group Wildstone has entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group. The agreement is the first signed by Wildstone […]
New York, NY – October 15, 2024 – Screenverse, a leader in programmatic digital out-of-home (DOOH) , today announced a partnership with GPO Vallas to integrate SOMO, the largest digital taxi top network in New York City, into its growing portfolio of DOOH inventory. Through this partnership, Screenverse gains […]
Toronto, Canada – October 9, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that JOLT, an innovative global OOH/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT’s advertising operations across […]
Global pop sensation Dua Lipa, in collaboration with Live Nation and Visual Feeder, is pushing the boundaries of digital Out-of-Home (OOH) advertising in with a new digital window-scape campaign to promote her upcoming “Radical Optimism” tour. The campaign objective turns strategically selected unused retail windows into vibrant, immersive displays designed […]
New York, NY – The Out of Home Advertising Association of America (OAAA) today announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home (OOH) advertising. The campaign, centered around AdExchanger’s prestigious Programmatic I/O event at the Marriott Marquis Times Square from September […]
