On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a digital billboard conversion. Here’s a review of Reilly’s comments, sponsored and analyzed by SignValue. When we take down a static unit on average it’s doing about $3000 a month…replace that with digital unit that… […]
WOW Unveils “The Gateway” – An Iconic New Landmark at the Entrance to LA’s Sports & Entertainment District. For a visual experience of The Gateway, watch the video here. Inglewood, CA – As fans stream toward SoFi Stadium, Intuit Dome, and Kia Forum for LA’s biggest games and concerts, they will now be welcomed […]
NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media […]
NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH […]
When a last-minute lease opportunity arose, Gordon Outdoor’s team turned to Media Resources for help. Jeff Gordon, Owner of Gordon Outdoor, reached out to Jeff Rushton, President and CEO of Media Resources, to assess the feasibility of creating a custom digital display measuring 24 feet high by 36 feet […]
ST. PETERSBURG, Fla., Oct. 22, 2024 /PRNewswire/ — Starlite Media, a leading force in shopper marketing and out-of-home advertising, has named industry veteran Brian Dunphy Chief Commercial Officer. With a rich background in mobile technology, AdTech, and omnichannel media, Dunphy is set to propel Starlite Media’s growth in the digital-out-of-home (DOOH) space. Starlite Media’s […]
Here are excerpts from a speech by DPAA chair François M. de Gaspé Beaubien at last week’s DPAA Video everywhere summit. He refers to Solomon Partners investment banker Mark Boidman’s view of the industry and then comments on future trends. Billboard Insider thanks the folks at DPAA for sharing […]
Toronto, Canada (October 22, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, today announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into […]
October 16, 2024. In collaboration with IQVIA, a global provider of clinical research services, commercial insights and healthcare intelligence, DIGICHIEF has launched a series of health-related APIs targeted for Digital-Out-Of-Home campaigns in the United States. The offering will include both seasonal and physician diagnosed health conditions, aligned to zip codes, […]
Two OUTFRONT Chicago digital billboards were hacked yesterday. The hacker displayed anti-semitic messages on the boards. One message said “F*** Isreal” and the other message said “Death To Israel.” OUTFRONT took the digitals dark as soon as it was aware of the hack. Here’s a copy of OUTFRONT’s social media […]
