Sometimes in life it’s nice to look at things from a different perspective. That’s especially relevant in the world of outdoor advertising where a slight adjustment to the norm can make for a great spectacle. This month Daily Billboard Blog’s 3 of Kind is all about standing out with a […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Insider is a big fan of Extra Credit projects work. It’s fresh, witty and readable. GRAND RAPIDS, Mich, May 7, 2019—Local children’s advocacy group, D.A. Blodgett–St. John’s, is back on billboards with a new message bringing awareness to their child and family advocacy services.Last month, the Grand Rapids organization teased West Michigan with […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
By Nicole Randall, OAAA Communications Senior Director Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped […]
NEW YORK, April 29, 2019 OUTFRONT Media Inc. (NYSE: OUT) has revealed the results of its experiential campaign for the non-existent Kruter Motors, a brand and campaign conceptualized by OUTFRONT Studios. The campaign was launched on April Fool’s Day, but the results were no joke. After strategically placing invented ads […]
Lexington, KY – April 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, this week launched the third and final phase of a billboard campaign in Lexington, KY designed to generate maximum awareness of and excitement for this week’s […]
Outfront is running a multi-bulletin campaign in Los Angeles for the Avengers Endgame movie. Insider talked with Outfront’s Carly Zipp. Where did the idea come from? The dom consist of 7 units, 4 of ours and 3 of CCOs. The idea was actually generated from a brainstorming session for the […]
By Q Chaghtai Digital Brand Manager at OAAA Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared around the world in an […]
Insider’s note” :”I don’t want our city to look like Las Vegas” is the trite, unthinking, stale objection which is trotted out to digital billboards. It completely overlooks how the dynamic programming aspects of digital billboards can provide help consumers as this London digital billboard campaign shows. Clever digital Out […]
