Creative

Piccadilly Lights Spotlights Hero Tom Moore

London, UK: The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £21 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London. From 10am today (Saturday, April 18), an hourly salute to […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Reeves Media Creates Digital Chalk Board

Reeves Media is pleased to announce Atlanta’s  largest “Chalk Board”, a 30’ x 50’ digital billboard located in downtown Atlanta on the I 75/I 85 corridor,  otherwise known as the downtown connector. The billboard is located on the property of Georgia State University, the former site of Turner Field and […]

Choice Media Makes a Sale

Insider is reprinting an email he received from Brad Tooley, CEO, of Choice Media who made a greenhouse sale last week.  Way to hustle Brad! Hope you and yours are safe.  These are weird, unprecedented times. Thought I’d share a bright spot others might use some variation.  Saturday I went […]

Daily Billboard Blog’s 3 of a Kind: Childhood Photos

During these uncertain times we could all do with a laugh, and that’s what these three childhood photo ad creatives were hoping to elicit for these shows and movies they were trying to advertise outdoors. The first billboard example is for the 2010 comedy Grown Ups and the marketing featured […]

Outfront uses Boards for World Art Day

To celebrate World Art Day this year, OUTFRONT Media joined forces with several artists to create messages of motivation, positivity, and unity to be shared on our digital out of home assets across the country. Our Uplifting America OUTFRAME Collaboration includes artwork from Shepard Fairey (contemporary street artist and graphic […]

PETA vs Lamar

PETA has purchased Lamar stock to raise a fuss about Lamar refusing to run inflammatory PETA billboard advertising.  Lamar stock will make a great investment for the folks at PETA but Insider doubt’s PETA will convince Lamar to run a divisive billboard campaign.    Insider thinks Lamar CEO Sean Reilly […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Melody Roberts on Billboard Advertising During Covid-19

Melody Roberts, with Out of Home Creative, says she’s been working on various businesses who are advertising mainly on digital billboards and street furniture. She provided input on billboard advertising during COVID-19: “Out-of-home continues to do a tremendous job providing information to the public on COVID-19 updates, restaurants offering pick-up/delivery, in-kind […]

Shoutouts to OUTFRONT, Book Your Billboard, Barfield Outdoor, General Outdoor

OUTFONT ran a digital billboard easter egg hunt yesterday in several cities across the country.  You downloaded a bingo card of eggs and you won when you spotted three eggs from the card on an OUTFRONT digital billboard.  Here are some winners.   Doug Muth at Sioux Falls bookyourbillboard.com tells […]