This month for Daily Billboard Blog’s 3 of a Kind feature we are shining a spotlight on three billboards that have been pixelated to great effect. This design gimmick helps advertisers hide what may be illegal, or tease something which may not be socially acceptable, or restricted by guidelines, making […]
If you travel the North Carolina metro areas of Charlotte, Winston-Salem/Greensboro and Brunswick County you can’t help but notice the bold, colorful aubergine (eggplant) billboards of Novant Health. Novant Health has been a consistent user of Out-of-Home, but during the Covid-19 pandemic they put the medium to epic use with […]
The City of West Hollywood has selected 21 projects for the city’s Sunset Arts & Advertising Program. The city’s Design Excellence Review Committee concluded the evaluation in May. The Sunset Arts & Advertising Program was launched in 2019 by the city to “reimagine” the outdoor advertising style on the Sunset […]
Is Your Case Study Strong Enough to Win A Media Plan Award? The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies by budget size. Eligibility for the 2020 OOH Media Plan Awards competition requires an OOH campaign ran […]
Insider has always said we learn from each other. I was particularly struck by Outfront’s Northeast Creative Director Tim Wasicki and his explanation of their Black Heart Campaign. You might have already seen it on LinkedIn, but with Outfront’s permission we provide it below for our readers to view. […]
A Choice Media Billboard made a New York Times story on the coronavirus in West Texas. The digital billboard was carrying a Masks Save Lives message in Lubbock. The Times article is In West Texas, Lingering Distrust in Public Health Measures as Virus Spreads. Insider talked with Choice Media President/CEO Brad […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Happy 4th of July Holiday. Insider is taking the weekend off. We’ll be back as usual on Monday. [wpforms id=”9787″] Paid Advertisement
By Do It Outdoors A couple of years to when creative agency David&Goliath sought to put a completely new and sleek spin on promotional and advertising efforts for their client, the California Lottery. They wanted to (quite literally) give luck a new look with a new campaign involving custom mobile […]
By Courtney Richards, OUTFRONT Media As graduation ceremonies across the country have been cancelled or postponed, we couldn’t let some of our graduates not feel the love. OUTFRONT showcased our NY area grads on a Times Square billboard to show our pride and support for the 2020 graduating class! Hats […]
