Creative

Park Outdoor’s 3D Stethoscope

  Park Outdoor installed a 3D stethoscope in Binghamton, New York in collaboration with the UHS Heart and Vascular Institute.   Park Outdoor Operations Manager Chris Culver and his team constructed and installed every element of this incredible design.   The stethoscope tube is made out of black drainage tile.  The end […]

Domestic Violence Nonprofit and OAAA Partner to Prevent Domestic Abuse

KANSAS CITY, Mo. (February 8, 2021) — Safe in Harm’s Way, a domestic violence nonprofit is partnering with The Out of Home Advertising Association of America (OAAA) to launch a nationwide awareness campaign for victims of domestic abuse. As the national trade association for the entire out of home (OOH) […]

Firefly Optimizes Puma Campaign Real Time

SAN FRANCISCO, CALIF. (Feb 3, 2021) — Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third […]

Clear Channel Outdoor Celebrates Black History Month

Clear Channel Outdoor is running quotes from thirteen black leaders and pathbreakers on it’s digital network and social platforms for Black History Month. The quotes embody the spirit of hope, healing and unity. Here are some examples. [wpforms id=”9787″] Paid Advertisement

Lamar Honors African American Firsts During Black History Month

Baton Rouge, LA – February 2, 2021 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national digital Out of Home network to honor and recognize African American men […]

OUTFRONT Celebrates Black History Month

NEW YORK – February 1, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign titled, “Making Black History with…” which celebrates Black women and men who are making history in real time. The “Making Black History with…” campaign showcases Black Americans who are leaders […]

OOH At The Super Bowl

Some big brands are sitting out the Super Bowl. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update: Anna, how is OOH media part of the Super Bowl? First […]

Out of the Office – Charlotte NC, ArtPop and Wendy Hickey

If you are in Charlotte, North Carolina this weekend, a fun way to spend the day is this weekends ArtPop tour.  Insider spoke with Wendy Hickey, the founder of ArtPop. Yes, we have all new artists for 2021 our 8th year in the Charlotte Region & have created a walking […]

Reagan Stunts with Bernie Billboard in Chattanooga

It’s the fact that they have Bernie on a billboard in downtown Chatt for me ?? @BernieSanders pic.twitter.com/BRNYm1cpWl — Beyoncé (@Keytoya_Brooks) January 23, 2021   You’ve probably seen the picture of Bernie Sanders sitting down at the Inauguration.  Reagan is using the picture for a billboard stunt in Chattanooga.   The […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]