Wes Frick is a free lance billboard designer located in Denver, Colorado. His company is Wes Frick Design. Billboard Insider talked with Frick about what makes an effective out of home ad. How did you get into out of home ad design? I graduated college and worked at Lamar designing […]
2 February 2022 – London, UK: For the next two weeks, people across the nation might be surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie. This unique OOH special build, which will feature at sites across the […]
Baton Rouge, LA – February 1, 2022 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national network of digital billboards to recognize nine African Americans whose achievements and […]
Everybody needs workers. Hirect, a free mobile hiring app is running an awareness campaign promoting itself on more than 500 billboards in the Bay area. Billboard Insider talked with Stephanie Lovell, Head of Marketing at Hirect How long is the campaign running? The campaign will run through […]
When HBO Max opened their new corporate offices at the Ivy Station complex, they wanted to make a splash in their new neighborhood as big as a new show premiere. To do so, the content giant created an exclusive, long-term takeover of the adjacent Culver City Station. Culver City Station […]
By: Rick Robinson, OAAA Chief Creative Officer in Residence Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space […]
Adload Technologies, a Sacramento, CA based digital advertising (DOOH) platform that utilizes LED screens embedded into the rear door of its network of semi-trailers, has been running Public Service Announcements (PSA’s), for The Anti-Predator Project, since August 2021. These advertisements rotate every 8 seconds, reach on average about 15 people […]
Todays Insider shout out is to Reagan Outdoor and their involvement in a youth driven billboard campaign targeting violent crime in Indianapolis. Thanks to WTHR TV and their willingness to cover the Campaign. See their video below. [wpforms id=”9787″] Paid Advertisement
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
OAAA members are always looking for ways to showcase the value of OOH with clients. If you have campaigns that generated quantifiable proof of the value OOH made in local ad communities, we want to hear from you. In addition to industry recognition, our grand prize winner will receive $500, […]
