Thanks to an Insider reader who passed along this article and video from bringmethenews.com. Solve, a Minneapolis advertising agency, came up with a clever solution for a billboard that was blocking the view of the downtown skyline from its office. Seeking an innovative answer to its employees’ views, the company […]
Lamar just finished up a great campaign in which it ran the pictures and names of 2,460 nurses on digital billboards in 130 markets as part of National Nurses Week. You can watch a video on the project below. [wpforms id=”9787″] Paid Advertisement
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets. That’s this billboard campaign by Durden Outdoor deserves attention. Sometimes smarts can substitute for money. Kudos to Bill Durden and Out of Home Creative’s Melody Roberts. By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]
LOS ANGELES, CA – (July 12, 2022) – Animal shelters in California are full, and experts report that it tends to get worse after the 4th of July Celebrations. But a group of community leaders has teamed up with one Los Angeles-based billboard advertising executive to do something about […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Bayer’s newest billboards are literally sprouting up around St. Louis. Two boards went up last week with depictions of the iconic Gateway Arch planted in greenery—kale, collard greens and chard, specifically. The living billboards will stay up through Sept. 12, when the vegetables will be harvested and donated to the […]
NEW YORK, JULY 12, 2022 OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is expanding its support of campaigns in the fight to stamp out food insecurity. It is doing so through its continued partnership with The Farmlink Project and by joining forces with […]
Calling all OOH advertisers – The 2022 Media Plan Awards are open for entries The numbers don’t lie. The power of OOH keeps growing, so much so that it’s now much more efficient at generating results than TV, video, radio, banner, and print ads. But great OOH campaigns don’t just […]
