There’s a certain magic that happens when your out of home clients are able to work directly with their designers. Involving your designer in a call with the client allows them to ask your client questions about their advertising goals, motives behind locations, target markets, and get a feel for […]
FotoFetch continues to roll along capturing images for OOH companies across the USA this week. From rural areas in upstate NY, over to Buffalo, then down to Philadelphia. The weather was great in Jacksonville and on our way, Valdosta is a place to go in Georgia. Gulfport LA, yes, headed […]
NAADAM, a premium, sustainable cashmere fashion brand, was looking to launch an out-of-home advertising spring test in April 2022, with campaign performance meant to provide learning and guide strategy for their larger multi-market fall 2022 effort. The campaign goal was to drive awareness, consideration and build adoption for NAADAM. The […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
FotoFetch has been out this week shooting photos and videos in Vacaville CA, San Francisco, San Jose, and Whittier, CA too. Arvada CO, Corpus Chisti, Somerville TX, and then NOLO again! Bayou Bernard Country in Louisiana, Holly Springs southeast of Memphis, Springfield MO, St. Charles near Chicago, Milwaukee, East Lansing […]
Selling your ad space requires having photos of your billboards. Whether it’s for your website, social media, or your ride sheets, you need a picture of that board! However, bad photos could be detrimental to your business. Here’s some information on the differences between a good and a bad photograph. […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
With permission from Robin Leach “Leaves the color of ‘Fruit Loops,’” my mother used to say. She’d sigh wistfully as we drove along Missouri highways each fall, filling her eyes with autumn’s colors and filling the car with sighs of delight. But after a dozen or so miles of tree […]
FotoFetch is shooting photos, videos, and drone shots today in San Francisco, Las Vegas, New York, Chicago, L.A., Denver, Albuquerque, Dallas, Phoenix, Plano, Brandon, Mobile, Waco, Atlanta, Fort Myers, Miami, Huntsville, NOLO, South Carolina, Ohio, NYC, Milwaukee, Detroit, upstate NY and Missouri too. To learn more about how Fotofetch can […]
A feel good story for Monday. Yesterday Billboard Insider read that Cafes Joyeux, a French cafe chain which hires people with mental disabilities and autism, is opening a branch in New York City in 2023. The chain was started by a couple of entrepreneurs who were approached one day […]
