Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Team Green Law

Rating: 4 (very good)

• High contrast and a simple selling message help this ad land within the parameters of good outdoor.
• The question is large and reads easily off the dark green background.
• The answer is positioned immediately below the question and the arrow, that presumably points at the advertiser’s location, firmly establishes how correct the answer is.
• The logo is in the lower right corner so it is the last thing the eye sees as it moves across the ad in the “Z” pattern.
• This ad earns a 4 (very good).

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